(IDD Market - Hutchison Page 6)

For the quality, Hong Kong Telecom has the best quality as it has been in the market for such a long time and it used to maintain a good quality image. Hutchison share the same weakness with New T&T and New World in this area. Their networks are not stabilized, so the quality is not good enough. It is a great weakness of Hutchison. Although IDD is not the main area of development of Hutchison, it is important for the company to improve in this area so as to maintain competitive in the market.

In the coverage of the network, Hong Kong Telecom covers more than 230 countries in the world, it has the highest coverage in the market. Hutchison, same as New T&T, covers over 220 countries. Although Hutchison’s coverage is less than Hong Kong Telecom, it is more than CTI who covers about 220 countries and New World who covers only over 200 countries. That is, coverage isn’t the strength nor the weakness of Hutchison.

Waiting time for phone calling. Hong Kong Telecom has the shortest waiting time in phone calling, Hutchison and the other competitors have a relative longer waiting time. It is due to the quality of the network. As mentioned above, Hong Kong Telecom has the best network so have a better quality and also a shorter waiting time, it is what Hutchison should improve.

Value-added service is also an important thing to attract customers. However, all the companies in the IDD market do not do very well in this area. Hutchison is also very weak in this part. Relatively, Hong Kong Telecom is doing better in this area as it has some hotline service for the customers to check phone lines and country code numbers. Value-added service is a difficult area in the IDD market, however, it is also an opportunity for Hutchison.

If a company has more outlets, it is more convenience for the customers to reach its service. Although many IDD applications can be processed though the phone lines, more outlets can also act as a promotion tool and show the big size of the company. Hutchison, Hong Kong Telecom and New World have many outlets, as they also have other telecom business. But New T&T and CTI do not have. Because New T&T’s main customer is business user and CTI have use mobile counters instead of fixed outlets. Sufficient outlets of Hutchison are good for its promotion.

For the variety of service provided by the company, it can give a more familiar image to the customers and the performance in other products or services provided can also affect the image of the image of the company. In this area, Hutchison, New World and Hong Kong Telecom provided a variety of services such as mobile phone and internet service. Also, variety service can be used together with IDD. Such as can use IDD in the mobile phone, so that can increase the usage of IDD service. It is also an opportunity for Hutchison to sell IDD in bundling.

To conclude, Hutchison is doing quite well in the price and outlets, but it should improve its quality and find for opportunities.

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