Academic Articles.

    Click, Click, and Away!
Business Week; New York; March 29, 1999; Mary C. Hickey; Amy Dunkin;

             Abstract and Summary.

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Within this article, the author describes a time when they booked a holiday. When involved in the planning and purchase of this holiday, the internet played a significant role, and as such, the story sets to identify and briefly discuss a number of important factors of the internet.

  Definition of Adventure Travel: Conceptual Framework for Empirical Application from the Providers' Perspective.

Hotel Online; By: Sung, Heidi H.  Morrison, Alastair M.  and O’Leary, Joseph T. 

             Abstract and Summary.

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This article seeks to consolidate current research within the Adventure tourism area with that of qualitative research in order to derive a definition. The motivation behind establishing such a definition is for the benefit of continued and consistent research for this research area.

    Discovering next generation tourism information systems: A tour on  TIScover.
Journal of Travel Research; Boulder; Nov 2000; Birgit Proll; Werner Retschitzegger;

            Abstract and Summary.

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The format of this article was such that it formed a case-study in order to demonstrate some of the new innovations of the TIScover system. The features within this system are then related to marketing theory in order to justify their inclusion. This review serves as a summary describing the important and emerging technology/ features involved in this internet system.

    E-surveying for tourism research: Legitimate tool or a researcher's fantasy?
Journal of Travel Research; Boulder; Feb 2001; Stephen W Litvin; Goh Hwai Kar;

            Abstract and Summary.

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This article presents an analysis in the findings established between a mall-intercept and an on-line survey. While this article is targeted at the whole tourism industry, it does relate extremely well to the adventure tourism sector due to the demographic factors found to be consistent with e-surveys.

    Internet-based evaluation of tourism Web site effectiveness: Methodological issues and survey results.
Journal of Travel Research; Boulder; Nov 2000; Patrick Tierney;

            Abstract and Summary.

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Within this article, a number of different factors are address. Initially, the issues of cost and difficulty to measure effectiveness are discussed. Following these points, discussion moves into the influence of the internet on the tourism industry, and finally problems with internet surveying in general.

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Within this article, the author describes the current issues involved in the internet and relates it to the tourism industry. Following this, Lui continues to explain the major constraints preventing the continued growth of e-commerce. This article is divided into 4 sections as consistent with the Internet page posting.   

Part 1: THE ADVANTAGES OF THE INTERNET AS A MARKETING TOOL

           Abstract and Summary.

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Special Report for Australian Tourist Attractions; February 2001, Pierre J. Benckendorff

           Abstract and Summary.

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This report was created in order to inform business people within the tourism industry as to ways in order to develop and maximise the potential of a web-site. Many of the ideas relate more to marketing planning than that of the internet, but despite this, it do address a number of important issues and confronts/ explains them in a very simple way.

    National online tourism policy initiatives for Australia
Journal of Travel Research; Boulder; Nov 2000; Pramod Sharma; Dean Carson; Terry DeLacy;

            Abstract and Summary.

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Demonstrated within this article is the Australian Government’s commitment to its tourism industry. As a result of this commitment, the government invested resources into helping business to extent into the electronic arena. This case-study based article describes the systems that Australia has established, and the issues involved within internet marketing that they seek to overcome.

    Nomads in the desert.

Nua Analysis; August 27, 2001, Kathy Foley.

            Abstract and Summary.

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This article provides a critical look at some of the literature being published about e-commerce and the managerial implications of such. With a more objective viewpoint as this, it assesses how the internet should be viewed and raises some valid questions that must be pondered before considerable expense is untaken by an organisation.

  Preparing for the new economy: Advertising strategies and change in destination marketing organisations.

Journal of Travel Research. November 2000. Ulrike Gretzel, Yu Lan Yuan, Daniel Fresenmaier.

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This articles serves to consolidate and build upon the discussion conducted by the National Laboratory for Tourism and eCommerce (USA). This discussion highlights some of the major areas of consideration within the internet and destination marketing organisations. In addition to this, the debate within this article also supports and outlines a number of academic theories and authors.

  Pricing Strategy and the Net.

Business Horizons, March, 2001, Author/s: Leyland F. Pitt

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