Surf Design Logo Company
So that we are all on the same page, let me define a logo as "a group of words and/or letters and/or symbols that graphically represent a business." How well a logo achieves this function determines its success or failure.Where to Start
Begin by determining where your logo will be used—business cards, brochures, newspaper ads, pro-mo-tional items (pencils, mugs, etc.), or, as I mentioned before, signs and the Yellow Pages.
Knowing where a logo will be primarily used will help determine practical shapes and the amount of detail you can include. The smaller the size at which it is to be used, the less detail it can contain.
Look around—not to copy, but to get a feel for how other businesses are presenting themselves. You'll want to check on your competition, of course, but don't stop there. Broaden your scope; good ideas can be found anywhere.
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