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The logo has not become obsolete with the modern literacy explosion. Its use has proliferated. The logo is more present in modern times than you may think. The average American must view hundreds of thousands of company logos during a lifetime.From the car, living room, mailbox, or shopping mall, those who live in a commercial society must bear it's advertisers. Good company logo design is benefiting large numbers of literate consumers, it would seem.
Most companies want a logo to build name or product recognition over time. To do this, they create a visual jingle. The famous psychologist, Carl Jung, theorized that symbol interpretation in the human psyche may extend to the unconscious.
I suspect that the human mind is wired to efficiently process the symbols it detects, perhaps in the same way a web server waits to receive a client request, then sends a response. A logo establishes a connection.
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