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Affordable Logo DesignFrom the time you get up in the morning and walk into your bathroom till you switch off the TV and go to bed you are constantly being exposed to and bombarded by hundreds of brands and logos. Increasingly the identity of a product or company is the only factor that distinguishes one from another in a sea of similar products or companies.For example if you walk into a super market and wanted to buy a bottled drink or mineral water. In the fluids section you are likely to find at least 20 different brands of mineral water. I am talking about a medium to large sized super market. All of these brands of mineral water contain the almost the same contents and mineral composition. The why are they priced differently and why do buy one particular brand and not another? Your decision to buy one particular brand among the 20 or so is largely based on which of the brands you perceive to be the better one. Now, 'perceive' is the key word. 9 times out of 10 the taste or the bottle shape is secondary. |
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