Professional Logo Design Logo
Software That'll Do the Job - For print work, you'll need software that can accomplish higher resolutions. This'll only be an issue when working with raster files, though, as opposed to vector files. What's the difference? Most graphics on the Web today are created in raster formats like JPEG, GIF, and PNG—a collection of pixels.If you create your file at 72 pixels per inch and try to increase the resolution to, say, 300 pixels per inch, the image must make up for the extra pixels that are being added. When you sample up or increase your resolution, the pixels "interpolate:" new pixels are created between the original pixels based on their color information. The results can be, well, ugly, and the reason for the fuzziness.
For high-resolution raster images, you may want to consider using Adobe Photoshop, Corel Draw, Photo-Paint, or Painter. Your final high-resolution files should be saved in either .TIFF (Tagged Image File Format) or .EPS (Encapsulated PostScript) format. Of these raster programs, only Corel Draw and Painter support spot colors; the others will output images for CMYK separations, which won't be appropriate if you need separations for a two-color logo. You'll need to create your file in a vector program.
Vector programs use shapes and paths rather than pixels. The file sizes are substantially smaller and can be enlarged to any proportion without degrading the image—the shapes and paths stay intact—even if you enlarge to the size of a billboard! Vector programs can be used for logos and line drawings that have smooth curves and straight lines, and are a good choice for creating spot-color logos. Any raster images or subtle shadows can be imported at the proper resolution if needed. If you do import any raster images, be warned that they'll interpolate if you attempt to enlarge them. The most common industry software choices for vector files are Macromedia Freehand or Adobe Illustrator. Your files should be saved in .EPS format.
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