Award Winning Logo Design
Remember a simple design works best for all mediums. It should be easy to see no matter the size, easy to recognize, and easy to download.Colors aren't as crucial as you might think, but think twice before selecting bold ones. They typically don't reproduce well, and can increase printing costs. If the logo doesn't look good in black and white, it won't look good no matter what color scheme you choose. Keep in mind that a logo will not only be used on a Web site, but it also will be placed on business cards, fax paper and envelopes. Pick a clean typeface and steer clear of thin type as well as type with serifs, or little feet. They won't reproduce well, and if the type needs to be reduced, it can make for a difficult read.
Think of the future and avoid being too trendy. A good logo will last your company 15 years and give customers a chance to burn the image into their brains.
Even with these tips, it's important for a company to get outside help unless it has in-house designers who have some experience with logos as well as the time to devote to the project.
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