Business Logo Crafts Design
Company Logo Design Theory - A Webmaster Figures Out Logo Design - Not knowing anything about logos doesn’t stop me from creating one. Nor does it stop me from writing an article that flaunts my ignorance as I publicly muse about the meaning of company logo designs. Nor does it stop me from coining the word, logology, which I shall declare is the study of logos. As best I can tell, a logo is a symbol used by a business, government, religion, family or any institution for the purpose of communicating their mission with utmost efficiency, maximizing simplicity and speed of transmission.I read that the logo dates back to ancient times when merchants traded largely with illiterate populations. So, businesses targeted their largest market with logos that symbolized their companies. Medical professions still use the snake-entwined staff of Asclepius, the Greek and Roman god of healing. Every country has a flag, a unique symbol of their national identity.
The star of David on the Israeli flag unambiguously signifies the nation of Israel. The cross became the natural symbol of Christianity. The crescent moon heralds Islam. In medieval times, a coat of arms was used as a royal familial emblem. Ranches in cowboy movies were always called "the circle" something or another. Superman wore an "S" logo. Zorro drew his "Z."
Dialog of illiterate plebeians in the Roman forum:
Plebeian 1: "Hey, that smells good. What is it?"
Plebeian 2: "The sign says they're selling Caesar salads."
Plebeian 1: "But, you can't read!"
Plebeian 2: "Yes, but I'm sure of it. Look at the imperial logo above those fancy salad bowls."
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