BUSINESS PROMOTION IDEAS LIST
- Advertise in the classified advertising section of your
community newspaper.
- Advertise in the Yellow Pages.
- Advertise on a grocery buggy.
- Approach your prospective customers over the phone.
- Approach your prospective customers in person.
- Approach your prospective customers through the mail.
- Be a guest speaker at seminars and present on your area of
expertise.
- Be a guest speaker on radio talk shows.
- Build and maintain a customer mailing and contact list on
database software.
- Build your image with well designed letterhead and business
cards.
- Design a brochure that best explains the benefits of your
services.
- Design a mail order campaign.
- Design a point of purchase display for your product.
- Design a telemarketing campaign.
- Design an image building logo for your company.
- Design and distribute a quarterly newsletter or an industry
update announcement.
- Design and distribute company calendars, mugs, pens, note
pads, or other advertising specialties displaying your company
name and logo.
- Design and distribute a free "how to do it" hand-out related
to your industry (e.g. Tips for conserving energy in your home).
- Design buttons, decals and bumper stickers or balloons with
your company name, logo or slogan.
- Design T-shirts displaying your company name and logo.
- Explore cross promotion with a non-competing company selling
to your target market.
- Explore the costs of advertising in newspapers, magazines, on
radio, television, billboards, bus shelters and benches.
- Explore ways to share your advertising costs using cooperative
advertising.
- Follow up customer purchases with a thank you letter.
- Follow up customer purchases with christmas or birthday cards.
- Have your company profiled in a magazine or newspaper that is
read by prospective customers.
- Hire an advertising agency or public relations firm.
- Hold a promotional contest.
- Hold a seminar on your service, product or industry.
- Include promotional material with your invoices.
- Look for prospective customers at trade shows related to your
industry.
- Look for prospective customers in associations related to your
industry.
- Look for prospective customers at seminars related to your
industry.
- Look for prospective customers in magazines and newspapers
related to your industry.
- Package your brochure, price lists and letter in a folder for
your customers.
- Place a sidewalk sign outside your store or office.
- Place flyers on bulletin boards and car windshields.
- Place promotional notes on your envelopes, mailing labels.
- Place signs or paint logos on your company vehicle's.
- Prepare a corporate video.
- Prepare a list of product features and benefits to help you
plan your advertising and promotional campaigns.
- Prepare proposals offering solutions to your customer's needs
- Provide free samples of your product or service.
- Provide public tours of your operation.
- Sponsor a charity event.
- Sponsor an amateur sports team.
- Sponsor a cultural event through a community arts
organisation.
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Advertising Guidelines for Small Retailer Firms
Signs and Your Business
Plan Your Advertising Budget
Do You Know the Results of Your Advertising
Ways to Promote Your Product or Service
Advertising Do's and Don'ts
Guidelines for Developing a Company Brochure
Small Bizz Workshop
Marketing Basics
Marketing Primer
Researching Your Market
Sales Forecasting
Business Promotion Idea List |
