ABSTRACT

The purpose of this study was to investigate and analyze the attitudes and behaviors of Thai female adolescents towards the feminine image of Japanese male singers as well as to find the factors influencing their attitudes and behaviors. The subject included 10 female samplings aged from 15-22 years old selected from both in Bangkok and other provinces of Thailand. The method used was the Purposive Sample which means that the samplings were selected according to their appropriateness within the topic’s purpose. Instruments included observation and interview.

The results show that Thai female adolescents had positive attitudes towards the feminine image of Japanese male singers and had lots of activities concerning their favorite singers. However, only seven among ten liked both feminine image and presentation of the singers while three of them liked only the image and did not like the presentation. Activities relating to their favorite feminine singers are, for example, addictions to the internet, watching Japanese TV variety shows, concert and music videos, buying CDs or any other products about their singers, having parties amongst fans; with the last activity being the reading of fan fiction. The influencing factors can be divided into two main parts which are peer influence and media influence. The study found that the interviewees were also interested in feminine male singers from other countries such as Korea and Thailand but still regarded Japanese male singers as their highest priority.