Promotional Opportunites

Truck Pulling in the province of Ontario is the single fastest growing motor sport, second to none. Cost-effective marketing is the advertising and promotion of your product and company on a brightly coloured, highly visible, moving billboard at each and every event.  

Where almost every other motor sport has priced itself beyond the reach of the average spectator, truck-pulling is still a sport anyone with a truck can enter into the stock classes and have fun. Because of this, they relate heavily towards the modified classes like the Super Stock.

Over eighty-two percent of spectators are repeat, and better than sixty-five percent own a truck of one sort or another. These fans are very loyal to their advertiser's products, 20% more so than the next closest sport -- and it shows.

They buy a wide range of product -- from beer to computers, cigarettes to communications services. And like most of us, they buy what they see and remember, when it comes time for a purchase.

Research has shown that some companies estimate they receive $5.00 in value for every $1.00 they spend on their motor sport program. One does not have to go far to see the positive effects that motor sports has had on our economy.

We get television and radio coverage at most events, and I personally have been interviewed on television for a general interest story, as well as having several pieces published in local newspapers. We are also on the association web page, with links to our own web site on many of the other truck and tractor pulling pages on the web.

There are three separate audiences for your product; the competitors and entourage, the spectators, and the other sponsors. Yes, most companies forget about the other sponsors. They are a buying entity as well.

In this sport, money buys power and that is what the fan comes to see -- RAW POWER. For the sponsor, the phrase is "Power Attracts Money".

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