Many companies either don't have a strategic planning process, or they do strategic planning as a yearly exercise without building the strategic planning initiatives into the operating plans of the company. The justifying reasons for a poor strategic planning process vary from the idea that the company is too small to need something like that; to the belief that strategic planning is a good thing to do when you have the time, but it's not really relevant to the day-to-day operating needs of the business.

Our experience has proven that the more a company needs a step change in results, the more it needs strategic planning in order to lead the transformational change process. The JKS Strategic Assessment process yields a comprehensive, intensive view of the change needs of the business in targeted results areas that lead to the development of operating plans that yield strategic results.

Strategic Assessment is a rigorous process designed to target the change needs of the business through careful analysis and assessment of key business performance areas. These performance areas include:

* Business prospects analysis for

- Revenue growth

- Profit growth

- Business stability

* Market assessment

- PARTS analysis 

( Players, Added values, Rules, Tactics, Scope )

- Branding and Promotion analysis

- E-commerce impact

* Value Profile assessment

- Value Proposition Development

- Brand Value assessment

* Product contribution assessment

- Product Life Cycle charting

- Supply Chain, Production, and Logistics capability and capacity

* Distribution assessment

* Financial assessment

* Leadership assessment

* People skills assessment

* Organizational structure assessment

* Business processes assessment

- Order Fulfillment Process

- Demand vs. OFP Capacity

- Product Development

* Infrastructure assessment

The result of the JKS Strategic Assessment process is the identification of the strategic issues the business must address in order to achieve its growth and stability objectives. The strategic issues are the foundation for the development of the business's strategic and operating plans.

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