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| BUSINESS PLAN | Dec 2, 2000 |
| INDEX: Mission / Description / Competition / Marketing / Partners / User / Content / Chart / Meta Tags |
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Online spiritual magazine for women, focusing in the Latin American market and Spanish speaking countries. With LasMarchosas.com our goal is to liven the HEART, revive our self-understanding, and find in that interior search the essence of happiness: ourselves. TopLasMarchosas.com has been born as an instrument to help and to inspire. The focus is in seven main content areas: SOUL, HEART, EARTH, LIGHT, TASTES, STORIES and LETTERS. There currently exist several very good online magazines, which cover a lot of different topics, but none of them are focused on a spiritual theme, which is the specific focus of Las Marchosas. Examples of our competitors follow: SPANISH:Cadamujer.starmedia.com - Lots of content but very general. Mujerfutura.com - More focused, good sections, good design. Mujeractual.com - Good coverage of content. ENGLISH: Nerve.com Planetgirl.com Oxygen.com Chickclick.com Cybergrrl.com Cyberwomen.com Femina.com Gurl.com Maximag.com
Las Marchosas will focus on the Spanish speaking audience,
which is growing very fast and has a huge potential in the
Internet business world. Revenue Integration: LasMarchosas.com is in its beginning a non profit web site. It will focus on providing help, giving a further resource of regular content in the internet business world.
However, with time we intend to reach the huge market of Latin
America and Spain, (we will be adding new busisses directed sections
in the site), including all the potential Spanish speaking customers,
through the following marketing approaches:
As Las Marchosas covers areas such: travelling, cooking, relations, it makes potential partnerships very easy. In the travel section, EARTH, we have included some branding for EXPEDIA.com, which refers users to that site. On the home page, a banner for chats at STARMEDIA refers users to that site. There is also potential synergy with other online women's magazines.
The experience for site users will be similar to that of reading a book. Our site design provides a relaxing environment (pastel and smooth colors, easy navigation). We want to offer a little humanity to the Internet world, while giving the user the advantages of the Internet: interactivity and rapid access to information. HEART -Share with others your love. EARTH - Find out about what surrounds you, travelling around the world. LIGHT - Always around you, able to change your mood. Learn how to use it. TASTES - From the farms and grounds to your kitchen and mouth. Cooking with a sixth sense. STORIES - Read your own STORIES and others: an space for and from the users. LETTERS - Say something to anyone you want: old-fashioned communication with a new format. No stamps needed!
Please see MAP.
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