The emphasis of this website is based on services to the general public in accessing rental aircraft as well as receiving flight instruction from qualified instructor pilots. The focus of this website will offer specific links to allow customers the ability to reserve rental aircraft as well as scheduling qualified instructor pilots to regain flying currencies or to obtain pilot private license through private instruction. This website will access various outside resources to check weather, navigational aids, monthly qualification testing, as well as personalized flying training tracker to validate an individual’s airmanship prior to the use of rental aircraft.
The product and services that this website has to offer is based on a pilot’s need of obtaining flight navigational aids, knowledge based testing for aircraft systems, a calendar to reserve rental aircraft as well as to reserve an instructor pilot to obtain a pilots license. The purpose of this website is beneficial to acustomer due to its ease in accessing pilot flight manuals for the rental aircraft, knowledge base testing to validate a pilot’s comprehension of aircraft systems, weather status for flight planning, and navigational aids to assist a pilot of required FAA requirements to complete prior to flight. The reason why this website has been built is its ability to give customers greater flexibility in completing required flight requirements prior to arriving to the Rosamond Skypark Airport for their scheduled flight.
The outcome in establishing the Aero Club website is to attract a younger generation as well as experienced pilots to use the rental aircraft and accommodations offered by the Rosamond Skypark to obtain or maintain a pilot’s license for civilian use. The usage of these services will lure future enthusiast based on the ease in accessing flight manuals of the rental aircraft and various navigational aids to fly in the local area. The targeted audience for the usage of this website are qualified pilots who seek the ability to enjoy the open skies as well as younger adults of all nationalities who have a passion in achieving a private pilot’s license. Additionally, to those in the general public who seek the experience of flying in a small aircraft.
The geographical location of the targeted audience is those who are associated with formal flying that is closest to a military Air Force Base in the Antelope Valley of California. The age group range that this website is targeted to reach is between 16 to 60 years of age.
The Rosamond Skypark Aero Club website uses the hierarchy approach with a landing page and subpages that can be utilize in any particular order. The reason why the hierarchy approach is best for this type of website, is due to customer’s needs who will become more familiar to using this site and can access any areas within it faster instead of a linear type webpage. This will allow a customer the ability to utilize subpages as they choose instead of a structured process with no deviation to reserve products and services. A linear type page for this particular website, may hinder frequent customer’s ability to use vital tools in an easy fashion, which may cause less traffic and usage of the site.
The framework of this website offers simple navigational tools for customers to use and locate specific resources by accessing buttons that are named specific at the top of the webpage. The six specific pages that the website utilizes are as follows:
Homepage: Provides an overview of the business with contact information in regards to email, phone number, local business address, and hours of operation. The home webpage will showcase an intro video of a Cessna 172RG inflight to invite new members to the Rosamond Aero Club. Below the video, a small bio of the Aero Club will offer an information of the small airport.
Instructor page: Provides photos of instructor pilots and professional bios to show their flying experience to ensure customer who wish to be instructed will be in capable hands.
Reserve Calendar: Provides a link to a Google calendar to reserve the various Cessna aircraft and a current monthly copy the Google calendar. Below the Calendar will offer pricing information to rent the various aircraft and instructor fees based on hourly usage.
Navigational Aids: Provides various links to outside agencies to allow a novice pilots as well as a seasoned pilot the ability to plan flying in operations to other regional airports without having to waste any time valuable time prior to flight. Additionally, the Navigational Aid page will provide a link to weather station for local flying as well as areas outside the Antelope Valley.
Flight Manual: Provides access to flight manuals of the various Cessna aircraft and mandatory test to operate within the National Airspace to meet FAA requirements.
About Page: Provides an overview of what the Rosamond Skypark business offers, how to navigate the website and background information of specific fonts and colors used in the design.
The general design and approach utilized in the creation of this website is based on the company’s logo. The logo has simple design with a Cessna 172 type plane inflight with a crescent shaped blue border that circles around the aircraft in the background. The logo is pinned in the upper left corner of each page and can be utilized as a home button. The background of the website has a chiseled stone look that appears slightly gray to create a textured finish. Each page of the website will display the same look to keep it uniform and professional. The written information displayed on the website will be in a raised box with a shadow effect to give a three-dimensional look for emphases on information and services.
The colors used in the design of the website will be based on the company’s logo to maintain the theme of blue and white. The background of the website is in a white gray with contrast of chiseled stone to create texture instead of a white background. Although the websites colors are basic in nature of consisting of blue, white, and gray to eliminate the complexity of locating key information for a pilot in planning a flight. The website uses use a blend of tertiary or quaternary colors that would be pleasing to visitors in the target age demographic of 16 and older flight enthusiast. The website navigation buttons at the top of each page were designed to match the blue used in the logo to keep the theme constant throughout the website.
The typeface that has been chosen to use for this website project is the Georgia style font. The font size will be 12-14. The Georgia style type font is best for this type of website, due readability for a light background. The usage of the type of font will be viewed as less complex and more conservative in nature. This type of font will not strain a person’s eyes as they navigate the Rosamond Skypark Aero Club website
In the future, the website will possibly evolve to implement an automated flight planning page to reduce time spent on creating flight plans. This type of service will give greater flexibility to pilots and will maintain relevance amongst other aero clubs across the state of California. If there was more time to develop the Rosamond Skypark Aero Club website, I would like to develop a billing feature for customers to pay for memberships and rentals online to allow members to meet financial obligations faster to the Rosamond Skypark Aero Club. In future updates to this website would be to include an automated pilot testing feature to give real time scores after testing is complete and a tracking system of pilot flight training to validate proficiency of aircraft systems.