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Hector's Spite Productions
TITLE PROFESSOR™
Title Professor™
Ever heard of Norvasc®? Sutent®? What about the WRT54GS Wireless-G Broadband Router w/SpeedBooster? DI-624 High-Speed 2.4GHz (802.11g) Wireless 108mbps Router? Companies spend thousands, even millions, of dollars for unique, attention-grabbing product names like these. With the recent slew of box office failures, wouldn't it be to the Hollywood film industry's advantage to do the same thing? Title Professor™, a new entertainment think-tank sponsored by Hector's Spite Productions, attempts to do just that. Hollywood studios understand that poor titles can contribute to recent box-office bombs such as The In-Laws, Poseidon, The Hills Have Eyes, King Kong, and The Ladykillers, to name only a few.
A recent Nielsen poll of moviegoer habits reveals that 37.5% of moivegoers say the film's title is an important factor in determining whether or not to see a new release. The trouble is, great titles are in short supply. Great titles can evoke emotion, passion, and convey the general plot. Title Professor™ offers a much-needed solution. "Our energies are concentrated toward created the perfect, marketable title for a given project," says Hector's Spite Productions founder and president, Vance Sloane. "Little known fact: legendary producer and eccentric millionaire Howard Hughes himself employed a Title Professor™ by the name of Phineas Gorpley. Forced to live in chains in a small, windowless hovel on the Paramount lot, Gorpley did nothing but read scripts and make lists of the best titles."
Title Professor™ utilizes a system similar to Hughes's method: a focus group, which will look at screenplays, pre-production packages, or even cuts of the film. Based upon the information they receive, the group works together to create a list of titles and whittles it down to the title that resonates the most with moviegoers. Our focus group has learned by experience that the title, often thought to be the simplest cog in the marketing machine, is actually one of the most difficult. But just ask producer Vance Sloane, whose critically lauded but commercially disastrous film Plight of the Spiteful nearly bankrupted both his own production company and MGM. "Creating a good title is hard work," says Sloane. "Title Professor™ will help by crafting a title that fits the story and attracts the target audience!"
The best investment any studio can make before greenlighting a picture, outside of utilizing our pre-production services, is choosing the right title — the first time! By conjuring up a captivating title, Title Professor™ is guaranteed* to increase audience attendance and box-office receipts.
*Guarantee void if motion picture does not acquire financing via Hector's Spite Productions or receive distribution deal via Finkner Distribution, Inc.
Payment Details For Title Professor™ Evaluation Service
Feature Film ----------- $150.00
Up to five short or feature title recommendations (can apply to five titles for a single film,
one title for five separate films, or any combination thereof) ------------- $300.00
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Hector's Spite Productions
Los Angeles, CA.
323-978-2100
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