And not just any old blue, either - it's the one and only shocking, traffic stopping Electric Blue. This season's unashamed hues come out in both sexy and tailored shapes.

The colour is positively thrilling when worn head to toe or, for the hesitant, there is the option of using the colour as an exciting accent against a light or neutral background. Try a white trench or fur paired with a glossy blue clutch or a suede knee-high boot.

The designers that pushed this colour most boldly this season were the Italians. The catwalks of Versus, Roberto Cavalli and Dolce Gabbana were unabashedly awash with this trend. A few stray pieces also managed to claw their way in onto the catwalks of Dior in Paris and Zac Posen and
Marc Jacobs in NY.