Strategic Management
(International Strategic Management)

European School of Economics, Milan Campus
Oct. 2005 - June. 2006
Dr. David Ward

[email protected]
4^th Year Undergraduate Students
Proprietà Riservata - Copyright David Ward
Last Update: 21st Oct. 2005

To download a lesson click on the relative lesson title or the file name below

Click here on the Adobe logo to go to the Adobe website to download the PDF program reader (called Adobe Acrobat or simply Adobe reader - follow the instructions provided on the Adobe website to download). NOTE THAT IT MAY TAKE SEVERAL MINUTES TO VISUALISE THE LESSONS.

Course Text Book: Part A - 1st Semester

• Strategic Management by Garth Saloner, Andrea Shepard and Joel Podolny, 2001, Wiley & Sons, ISBN 0-471-38071-7.

Course Text Book: Part B - 2nd Semester

• Strategic Management by Colin White, 2004, Palgrave-Macmillan, ISBN 1-4039-0400-6

• Corporate Strategy, by Roger Bennet, 1999, 2nd Ed., Financial Times-Pitman Publishing. ISBN 0-273-63430-5
• Strategy and Planning - A Manager’s Guide, by David Hussey, 1991, 4th Edition, Wiley and Sons. ISBN 0-471-98718-2
• Contemporary Strategy Analysis - Concepts, Techniques, Applications, by Robert M. Grant, 2002, 4th Ed., Blackwell. ISBN 0-631-23135-8 (hbk) as used at The Open University and Bocconi Universities.
• Exploring Corporate Strategy by Gerry Johnson and Kevan Scholes, 6th Ed., Prentice-Hall. ISBN 0-273-65117 X (Text only) as used at Strathclyde and Sheffield Hallam Universities
• Mastering Strategic Management by T. Hannagan, Palgrave Master series, ISBN 0-333-92745-X  (Masters degree)
• The Financial Times guide to Strategy by R.Koch, Prentice-Hall, ISBN 0-273- 65022 X

 These were my Dissertation Students in 2003

The Dissertations are available in PDF format only. The ones that are, can be downloaded by clicking on the author's NAME in BLUE

	Come Esportare in Cina nel Settore della Refrigerazione ed Aria Condizionata: Un caso studio: Dena Line S.p.A.(How to Export Refrigeration and Air Conditioning Products to China: Case study of Dena Line S.p.A.) by Alberta Avanzini
Paola	Supply-chain nel Mondo del Lusso: Uno Strumento Sofisticato ed Evoluto per migliorere il Vantaggio Competitivo (The Supply-chain in the world of Luxury Goods: A Sophisticated and Evoluted Tool that can improve Competitive Advantage) by Paola Cavaggioni
Simona	Valore della qualità per una PMI italiana: Il Caso LAE srl. (The Value of Quality in Small Italian Companies: A Case study of LAE Ltd.) by Simona Pizzato
Antonio	Globalisation by Antonio Durante
	La Dimensione Elettronica della Marca e il Suo Futuro (The Electronic Dimension of Branding and it's Future) by Dario Secondi
Francesco	Strategie Vincenti per la Rivitalizzazione di un Marchio nel Settore Automobilistico (Winning Strategies for the revitalisation of the Maserati brand) by Francesco Rizzi
	Investing with Sun Tzu's help by Georgi Philip Pecenikov

	Valtur's Market Segmentation based on Lifestyles by Silvina Belziti
	La Tutela del Made in Italy nel settore Tessile-Abbigliamento: Il Caso China by Emily Forlin
	Leader.....si nasce o si diventa????? by Alessia Pagin
	More than Words: The Importance of Body Language in Advertisements by Alexandria Reznikoff
Pamela	La Gestione del Rapporto con i Clienti: Il Customer Relationship management, I Modelli e le Caratteristiche della Moderna Impresa Custoner-based by Pamela Ylenia Difrancesco
	Co-Marketing tra Sport e Telefonia di Terza Generazione: Un'Alleanza Vincente by Maurizio Pezzotti
	Betting on Branding: Il Valore del marchio attraverso il caso Ducati by Federico Ricci
	The Promotion of Italy abroad: Discovering Italy's Beautiful & Hidden Treasures through the English language version of Bell'Italia Magazine by Carlo Aletti
	Personnel Motivation by Anton Formenko
Diego	Project Management: Come creare Valore ed Efficienza attraverso le Tecniche di Pianificazione e Controllo by Diego Esposto
	Internet: Caratteristiche dell'Utenza, Manipolazione e Strategie di E-Marketing by Luca Monticelli

	The Five Forces Model of Porter: An Academic Exercise or a Tool for Practitioners? by Elena Rivani
	”Made in Italy ” Business Strategy: The case of the Japanese Market by Chiara Mazzanti
	Il vero volto della Responsabilità Sociale delle Imprese by Anna Donà
	Communications for the Cherokee Nation (WIF-FI & WI Max) by Kathleen Fitzgibbon
	Il marchi Danese: Come la Sicurezza più creare value by Daniela Menegotto
	The role of the Hospitality industry in the Global Economy by Ekaterina Nissanova
	Open Source Software: Opening the Future for Developing Countries by Fabio Paracchini