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HOME "However, many were starting to believe that the niceties of formal public speaking seemed irrelevant in light of the raw struggle for power taking place on the streets outside the classroom." |
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IN THE PHILIPPINES Communication research was introduced in the country in the 60s by professors from the University of the Philippines who trained in advanced journalism in the United States. However, there were some studies which suggested that communication research in the country existed much earlier. Some pre-60s works include those conducted by visiting sociologist John de Young on literacy levels, availability and use of rural communications media. Another, by information specialist Marjorie Ravenholt, assessed how much of the instruction materials by the National Media Production Center could be understood. At the urban level, journalist Juan Tuvera conducted a status analysis of mass communication in public infomation offices. Among the topics that researchers focused their studies on during the sixties were the communicators, sources of information, message, and receivers. Researchers widened the scope of their studies come the 70s. Areas such as developmental communication, cooperative and multi-national studies, policy research for institutional development and support, and multisectoral and multidisciplinary studies. The UP Community Development Research Council, the UP IOnstitute of Mass Communication (now College of Mass Communication, and the Department of Agriculture released a monograph on "Communication and Adoption in Rural Development" in 1972, analyzing all communication studies conducted from 1955-1972. Two years later, UP-IMC, with the Commission on Population and the United Nations Fund for Population Activities, conducted a survey of communication "infrastructures" in the 13 regions of the country.
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