I created this logo using Adobe Illustrator and Photoshop. She wanted a design for her company Sun Daisies, a vinyl lettering and design company, that caters to an online and local clientele. The color palette she wanted was yellow and green, so I chose a lime green that would stand out against the design of the white flower. The French Script font for the initials is bold, yet feminine. Adding the bevel and rotation gives it a 3-D effect that draws the eye in. The name of the company is in a complimenting basic sans serif font, Arial. The name of the company can either be put on the right of the logo or under it, depending on where it is being used.
This branding package compliments her logo design and color palette, creating a cohesive look.
By using photoshop to create my logo I was able to add depth and dimension through beveling, embossing and gradient shading. The bright blue aqua color represents confidence and trust and I balanced this with a light grey/white palette. Using my initials for my logo reinforced my name as my brand. The font for the logo is AdornS Engraved, which has a bold geometric shape to help my initials stand out, and I complimented this bold font with Ubuntu condensed, that is a sans serif font.
This complete branding suite provides a cohesive look to add professionalism to my branding suite. It is important to have a clean and uncluttered logo and design suite.
