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Summary:     

A versatile performer, Bill's mix of creative marketing, customer service, product development, and project management skills have provided him with the tools to excel. Bill is am an excellent motivator and possesses superior design, negotiation, and problem solving abilities. An entrepreneur at heart, he approaches each opportunity as a personal challenge.


Strengths:     
  • Unique marketing concepts
  • Project management and production expertise
  • Efficient and process driven
  • Natural team leader and self starter
  • Adaptable and innovative
  • Dedicated to Customer Relations
  • Artistically inclined and talented
Experience:     
SEARS CANADA INC. Toronto
Product Specialist             2006 to Present
  • Responsible for researching and reporting on competing brands
  • Actively pursued new business and expanded upon existing relationships
  • Performed on-going consumer market research and analysis
  • Responsible for training staff and consumers on benefits and features of Sears' brands
  • Researched business case for offering Contractor services
  • Consistently advocated Sears brands in support of client solutions
  • Executed product launch activities and reported upon efficacy.

     
MARCOM CONSULTING Toronto        2004 to 2007
As marketing specialist Bill provides broad scope Marketing and Communications services to clients.

Clients:
  • Odlums/McCann's/PC, Independent Product/Business Development - Ongoing
  • HOK Architects
  • Le Commensal Fine Vegetarian Cuisine

     
ETN/BIDNAVIGATOR Toronto
Construction Project Management application developer/
Online Lead Generation Service

Manager, Marketing and Web             2005
As a one-man marketing team for ETN, Bill was responsible for brand management, product development and communications. His dedication to customer service was instrumental in driving several product and business innovations.
  • Established and managed customer affinity programs
  • Developed communications materials with in-house team, and outsourced resources
  • Analyzed ETN's products against the competition
  • Performed marketing research on brands
  • Developed, and initiated e-mail marketing campaign
  • Developed white label co-branded version of product
  • Managed trade show participation.


SWIFT TRADE INC. Toronto
Electronic Trading Network
Manager, Communications/Marketing          2000 to 2004
Bill was responsible for developing and implementing traditional and internet marketing and communications strategies for this leader in Canadian electronic stock trading. Additionally, he created and managed usage of corporate identities for retail and industrial brands.
  • Coordinated in-house agency
  • Created and distributed corporate communications materials
  • Designed, executed and maintained Swift Trade corporate websites
  • Managed brand launch for Swift Trade Inc., Biremis Corp. and Corbita Suite Trading Software
  • Designed and created trade show display booths including signage and communication materials
  • Established efficiency procedures to limit redundancy of tasks.

     
FANTASY TEAM SPORTS Toronto
Online Sports Entertainment portal
Director, Operations and Marketing                      1998 to 2000
As Director for this online fantasy sports game retailer responsibilities included: Brand management and loyalty, staffing, quality assurance, supervision of programmers and web masters, content development, external strategic alliances, web traffic development, project management and web and print media advertising.
  • Responsible for increasing business 400%
  • Operated in-house creative agency
  • Innovated solutions for brand launch
  • Produced web-cast radio program, including writing copy, directing audio and voice recording
  • Created white-label FTSports news service and online fantasy games to provide client broadcasters with custom branded sports entertainment content
  • Developed and implemented SMS based sports news reporting service
  • Developed SwimSuitSports.com for horizontal growth and traffic feed.

     
TRENDS.NET Toronto
Internet Service Provider
Marketing Consultant                      1996 to 1998
At the advent of corporate web-consciousness Bill's consultant activities at Trends included: Advocating Internet technology to stakeholders' marketing strategies, de-mystifying the Internet and adapting clients' bricks and mortar marketing communications to the World Wide Web.
  • Live web-casting of Toronto International Boat Show (1998)
  • Introduced many small to medium sized organizations to the Internet
  • Design and produce marketing sales literature and signage.

     
LOMAR/NARVALI PHOTOGRAPHY Toronto
Commercial Photography/Media Studio
Marketing Coordinator/Assistant          1995 to 1997
Managed photograph studio and field operations. Responsibilities included testing first generation professional digital imaging equipment for Kodak Canada, scheduling photo shoots, and Art Direction, production and distribution of finished photography production.
  • Coordinated several high profile digital photo shoots for Gemini, Genie and Juno awards ceremonies
  • Created special needs websites and hard copy communications for clients and stakeholders
  • Responsible for equipment purchasing and maintenance in the range of $100,000 annually.

Memberships:     
PDMA-Ontario
- Product Development Management Association - Ontario Chapter


AIMS Canada
- Association of Internet Marketing and Sales, Canada


AGO
- Art Gallery of Ontario



Education:     
GEORGE BROWN COLLEGE
Marketing Management Certification -

-Positioning, Advertising, Communications.

RYERSON UNIVERSITY - BBM -
-Marketing Major.

RYERSON POLYTECHNICAL INSTITUTE - Graphic Design -
-Graphics continuing education program
-Desktop publishing.

DART DoubleClick - Web Advertising Management -
-Training in technical trafficking methods for web advertising
-Specialized in adaptation of system to Java-driven products.

TORONTO IMAGE WORKS - Web Design/Management -
-Studies in HTML and web editors
-Optimization of web graphics
-Grass roots Flash animation studies.

References:     
Chris Hunt, Director, Marketing and Communications, Swift Trade.
t: 416-644-6216
e: [email protected]

Bruce Nagy, Manager, Creative Director, CVC Agency
t: 416-432-6568
or 416-588-1445
e: [email protected]
or [email protected]

Marcus Pearson, President, Lomar Inc.
t: 416-293-1533
e: [email protected]

Letter of
Recommendation:     

Chris Hunt, Former Director, Communications, Swift Trade Inc.
Currently Director, Marketing and Communications, DoveCorp.
View PDF of letter in new window.




Bill Pollock - 81 Caroline Ave., Toronto, ON. M4M 2X6 t:416-567-7397 e:[email protected]
Quick-links: CV - Examples - About Bill Pollock


ABOUT BILL EXAMPLES OF WORK EDUCATION AND EXPERIENCE
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