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Jump to: MarCom - Advertising - Web
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MARKETING COMMUNICATIONS - Samples
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MAGAZINE COVER - Promo-comp
This is a composite of a proposal for a free take-away magazine designed to support an on-line children's edu-tainment portal.
The theory is to help build brand recognition and loyalty in the community by providing children with puzzles, entertainment and educational information in an appealing, take-away format. The children are directed to the web portal for solutions to the puzzles and more fun. (Created in Adobe Photoshop with vector-graphic elements produced in Illustrator)
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ARCHITECTURAL MARCOM - HoK Architects Canada
HoK Architects recently merged with Urabana Architects. The PDF linked to the thumbnail is example of collateral Bill executed to assist the marketing department's communications efforts. This beta level concept is based upon a template designed by the Spencer-Francey-Peters Inc.(Created in Indesign with Adobe Photoshop elements)
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BNI Inc. - Brand Launch
BNI launched a new line of office system furnishings in 1989; the "Charcoal" series. This trim finish choice addressed the popularity of dark earth-tones in interior design. They also offered a line of seating that was finish-matched to the systems furniture.
As Marketing Coordinator Bill directed the photography of this brochure. As well he designed the concept and layout, wrote the copy, and produced print-ready art.
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SWIFT TRADE INC. - Fact Sheet
After Swift Trade was recently named Canada's #2 profit growth firm, as determined by Profit Magazine's Profit 100 - 2004 they thought it about time to toot their own horn. This is the front side of a sheet stuffed in the hundreds of copies of Profit 100 Swift Trade distributed.(Created in Adobe Illustrator.)
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SWIFT TRADE INC. - TICKER News Letter
Swift Trade releases a bi-monthly edition of the "Ticker" newsletter. As Manager of Communications, Bill was instrumental in creating the look and feel, copy writing and production of these newsletters.
(Created in Adobe Illustrator and Indesign)
Download full TICKER newsletter in PDF format (4 meg)
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FANTASY TEAM SPORTS /
FTSports - White-label game tear sheet
Fantasy Team Sports (online sports pools) and FTSports (Sports News portal) were in house and white-label customizable sports entertainment communities. FT operated unique sports pool contests and sports news portals for over thirty international clients including Jim Rome Sports and ESPN.
The sports pool games and news site were successful in feeding each other traffic. Fantasy Team recorded 1.2 million unique users a week with an average of 24 unique page views per visit, resulting in over two million revenue-producing banner impressions per day.
These tear-sheets were used by the sales team to show the clients the myriad of promotional and revenue generating tools that were available to them. Fantasy Team would populate the customized sites with FT generated ads and sponsors or the client may choose to sell their own sponsorship. This was an initiative developed and implemented by Bill as the Director of Operations.(Created in Adobe Photoshop and Illustrator.)
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INTERNATIONAL THEATRE FESTIVAL
Integrated branding and communications
As the chair of the AIITF Communications Committee, Bill developed and executed a comprehensive communications plan, replete with multi-channel collateral.
Bill also oversaw the festival programme design and execution; design, printing, and distribution of posters and flyers; design and execution of e-mail campaign; and design, purchasing, and production of promotional items.
(Created in Adobe Photoshop and Illustrator.)
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ADVERTISING - Samples
Each conceived and executed by Bill Pollock
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mobileclaims insurance claims network
"MobileClaims" is a new product designed for mobile pen-based computing devices. The software and network automates the claims adjustment process, and makes data immediately available to stakeholders. Logo art was not available at time of production, therefore brand ID was recreated from scratch.
The ad uses a factual appeal strategy, with a static product demonstration execution.
Media strategy: Placed opposite masthead, or wrapped by prime editorial, in national insurance trade magazines.
(Created in Adobe Illustrator and Photoshop.)
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NLT Technologies - Ad Comp
Developed as a proposal to NLT mining equipment. The creative execution strategy of this ad is Product as Hero and addresses the emotional need for security, even in such a male-oriented industry.
NLT is an international company. This Ad is designed to be localizable to the region of print by highlighting the local language in the headline and body text. (Created in Adobe Illustrator and Photoshop.)
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London Lofts - Ad Comp
Advertising excercise. The creative strategy of this ad positions the condo development as a fun, hip place to live. The target market is Thirty-something professionals with an active adventurous lifestyle. This ad comp is not intended to represent a factual promotion.(Created in Adobe Photoshop and Illustrator.)
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SWIFT TRADE INC. - Theatre Sponsorship ad
Swift Trade is an avid sponsor of the entertainment arts. They support ArcStage (Actor's Repertory Company) and theatre local to branches. This ad was to congratulate a Montreal production that Swift sponsored.(Created in Adobe Illustrator.)
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SWIFT TRADE INC. - Proprietary Trader recruitment ad
Swift's expansion requires a constant flow of new talent. This print ad (right) and banner ad (below) have been instrumental in attracting new traders from all over the world. (They were created in Adobe Illustrator, Photoshop and Image Ready.)
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FANTASY TEAM SPORTS - Ad for sports magazines
This ad ran on the back cover and inside several sports entertainment magazines with a focus on sports pool industry publications. (Created in Adobe Illustrator and Photoshop.)
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WEBSITE - Samples
Each conceived and executed by Bill Pollock
(links in copy will open in new window)
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SWIFT TRADE INC. - Electronic Equities Trading
This site is the portal for Swift Trade. Here they recruit traders and new office proposals as well as disseminate internal company documents and information. This site features Flash scrolling and slide shows.
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CORBITA TECHNOLOGIES - Trading software developer
Corbita Suite was developed by Swift Trade's daughter company to reduce the costs of trading by removing the execution fees charged by third party software. They are currently marketing the software to clients as a full service solution to trade and risk management.
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ARCSTAGE - Actor's Repertory Company
This website promotes ArcStage's season. It was created by Bill while working for Swift Trade (the main sponsor).
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DOVE CLEANERS - Environmentally friendly cleaning
Dove Cleaners is a green-friendly garment care service. The service is growing at an alarming rate and expanding horizontally to include commercial and institutional clients. President Sam Mizrahi is dedicated to keeping his clients in touch via his websites and corporate community.
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ADDITIONAL WORKS
Each conceived and executed by Bill Pollock
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ANTIQUING EFFECT
This example demonstrates Bill's creative Photoshop abilities. It illustrates the Toronto harbour as seen today and (with artistic license) how it looked eighty years ago. Original photo by Marcus Pearson.
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MARS ROVER 1
This self promotional demo is an early Photoshop rendering for T-shirts.
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