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GRANTS ... MUSIC VIDEO STATS
 Canadian major record
labels spend about $75,000 to $100,000 on a video for a hot band; most videos
fall between $40,000 to $75,000,
American major record
labels spend about $200,000 to $1,000,000 on a video for a hot band, most
videos fall between $100,000 to $200,000
A modest video budget for a medium
to large indie label would be around $30,000 to $75,000,
MuchMusic receives 50-100
new videos each week,
MuchMusic currently has
about 40,000 videos in it's library,
MuchMusic meets every
Tuesday to decide which videos it will add to heavy, medium or light rotation
(and which videos to drop from rotation to make place for these new clips),
VideoFACT receives over
200 applications each round and roughly 15% of them get funding; they meet
one month after each deadline date and announce winners then,
VideoFACT grants up to
a total of $15,000 (based on a total budget of at least $30,000), they will
allow for production "donated" services to make up the difference
in cash spent,
FACTOR receives over 200
applications each round - the amount of projects they fund varies from round
to round; they take up to 8 weeks after each deadline to announce the winners
by mail,
FACTOR grants up to a
total of $12,000 (based on a total budget of at least $24,000), they do
not allow for "donated" services to make up the difference in
cash spent,
VideoFACT and FACTOR
committees both evaluate on the basis of the song - if a song does not get
a grant, you may not reapply with that same song |
