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The four " e's"
Entertain
Educate
End
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Books well worth owning:
Presbrey, Frank History and Development of Advertising, Doubleday,
Doran &
Company, Inc. Garden City, New York, 1929 (Expensive, ca. $100, but well
worth it)
McKendrick, Neil The Birth of a Consumer Society, Indiana
University
Press, Bloomington, Indiana, 1985 (Almost impossible to find)
Turner, E. S. The Shocking History of Advertising! E. P. Dutton,
Inc.,
New York, 1953 (Reasonably priced (ca $10) via Internet bookstores. Try
Abe.com)
Davis, Alec Package and Print, Clarkson N. Potter, Inc., New York,
1967
(Not your usual coffee table book, great pictures and reasonable price.)
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