INTRODUCTION OF ZARA MAN CLOTHING

Zara opened its first store in the coastal town of A Corunna in the northwest of Spain in 1975. Zara has over 1,900 stores strategically located in leading cities across 87 countries. Zara's designers and customers are inextricably linked. Specialist teams receive constant feedback on the decisions its customersare making at every Zara store. This feedback inspires Zara's creative team which is made up of over 200 professionals.

Zara is always striving to meet the needs of its customers at the same time as helping to inform their ideas, trends and tastes. The idea is to share responsible passion for fashion across a broad spectrum of people, cultures and ages. The role of the corporate center at Inditex’s headquarters is that of a “strategic controller” only, and is involved in setting the corporate strategy, approving the business strategies of the individual chains, and controlling their overall performance rather than as an “operator” functionally involved in running the chains.  This gives Zara autonomy to operate independently and be responsible for its own strategy, product design, sourcing & manufacturing, distribution, image, personnel and financial results.

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