Design and fashion

The success of Zara's collections lies in the ability to recognize and assimilate the continuous changes in fashion, constantly designing new models that respond to customer Desires. Zara uses its flexible business model to adapt to changes occurring during a season, reacting to them by bringing new products to the stores in the shortest possible time. The models for each season –over 30,000 last year- are developed in their entirety by the creative teams.

Over 300 designers -200 for Zara alone- take their main inspiration from both the prevailing trends in the fashion market and the customers themselves, through information received from the stores.

Visual Merchandising

Their stores are the meeting point with their customers and the best advertising campaign for the brand. Launched in major cities worldwide, they offer their fashion proposal to the high street and represent the true hallmark of the brand, always with an original and unique touch. Zara applies the principles of its business philosophy to the architecture of the Stores: design, permanent innovation, quick answer and adjusting locally to the prospects of their customers and the requirements of the environment. Creation of stores is seen as a constant and open process, which is key to their business and is the result of the professional collaboration between various departments. Although sharing the same set of principles, each store is unique and adjusts to different cultures and environments. Their architectural projects sometimes involve historic heritage renovation, with detailed renovation projects of singular spaces.

BACK TO HOME INTRODUCTION WORKING KNOWLEDGE