Understanding
the Search Engines to get a high search engine ranking.
Before
you start making pages that Get High Rankings in the Search Engines,
you are to learn
a little about each of the engines and what you need to do to get
that sacred top 10 position.
Spiderman's
Search Engine Optimization help can Greatly increase the
traffic to your website!
Altavista
. Excite . Google . Lycos
. Hotbot . Northern
Light . Search Engine Overview .
-
Overview for all the Search Engines -
Search
Engine Ranking Tips: Dont's
- DON'T
ever include a keyword or key phrase in your meta tags that is not
present on that page. Keywords should
reinforcew what is on the page, not define it. This is still going
on all over the world. And with Search engines
getting more wise to spam everyday, its time to make sure you haven't
got any of those 'loose' keywords on your
site.
-
DON'T
use a general (free) banner exchange service. You will see at most,
a 1/50th increase in your site traffic from
the banner exchange and at worst you will lose 1/10th of your traffic
because they look cheap. Some people claim
that a few search engines now decrease rankings if the standard
banner programs are present
(ie:link exchange/click trade, etc). However, there are some good
banner exchanges out there for just certain topics
(kinda like Webrings) that can work good to target a particular
demographic audience.
Search
Engine Ranking Tips: Do's
-
Do
use high value keyword "phrases" in addition to keywords.
Look for something unusual, don't just copy the
competition, but do target the competition. Look at your referrals
and see what combinations of words are being
used together and work them into a phrase near the beginning of
your keywords.
-
Do
use descriptive short alt tags for your images - many search engines
will use them (which adds to your
keywords). Each search engine has different criteria for indexing
your site (as detailed elsewhere; but, all don't
mind the alt tags and some use them - go for it, its a free bonus)
-
Do
take steps to consider heavily your Strategic Web Site Submission
policy before you build and submit links
for the next page. Start by building the page around a new keyword
list. You-guessed-it, use the page to reinforce
the keywords and the keywords to reinforce the page. This is still
one of the best hints to up, your site presence
before you announce it to the world.
-
Do
Log the visitors web site and referring URL. This is critical information
for adjusting your site keywords and
phrases. Study and learn; do research on the internet for a good
log analysis tool or logger program. This can do
more to help your web sight placement than anything. (side bar:
notice the few intentional mis-spellings in this
doc? again, reinforce those keywords! Its a classic tip for the
techniques and promotions column that can honestly
increase and generate site traffic before and after you announce
your site to the world. I find I do far more keyword
and meta tag work after a page is two months old, than I did when
I built the page. I usually leave 300-400
characters play room in my meta keywords just for follow up work.
There be gold in that referral data!
-
DO
mix it up. Consider every page on your site as a potential point
of entry for visitors. Use some small widget,
solo topic, or narrow focus pages with keywords unto themselves
- and also some large heavy content pages with
broad topics. With search engines constantly changing their ranking
systems, one month a large content rich page
will score high, while the next month that little two paragraph
"after thought" page will suddenly jump to the top of
the rankings for seemingly unknown reasons. You should be careful
with this technique not to give the search
engines the appearance of spamming (don't just replicate a page
and change a little here and there - keep topics
divided)
-
Good
Stuff :)
- Put the most
important information high in your site hierarchy and be sure your
top pages contain links to other
other important pages
- Spend your energy
and money making your pages as useful as possible to your target audience.
The quality of your site
is an important ranking factor
- Use specific
words (such as "spiderman's movie," or "internet
jargon") in your text so your site will match these
specific queries. Use the query terms you consider most important
in your page title, in the description, and in the first
paragraph of your page. Don't waste the highly important first paragraph
on fluff or a seasonal message. The first
paragraph
should make clear the main purpose of the page and the nature of its
content.
- Be sure every
page of your site has an HTML title that includes your targeted query
words in the title.
- Use a meta tag
with keywords to add synonyms for words you use on the page itself.
- Use a meta tag
to enter a page description.
- Be sure your
Home page has links to the major parts of your site.
- If your graphic/image
contains words on it, remember to use ALT tags as Altavista cannot
read the text on a
grahpic/image
- Obtaining a domain
name with your Keyword in it may significantly affect your score on
AltaVista. Including the Keyword
in a sub-directory name or page name can also help, although not as
much
- Keyworded hyperlinks
-
Bad
Stuff
- Dont Have pages
with text that is not easily read, either because it is too small
or is obscured by the background
of the page
- Dont use pages
with off-topic or excessive keywords
- Duplication
of content, either by excessive submission of the same page, submitting
the same pages from multiple
domains, or submitting the same content is not recomended
- Machine generated
pages with minimal or no content who's sole purpose is to get a user
to click another page
- Dont use pages
that contain only links to other pages
- Dont use pages
whose primary intent is to redirect users to another page
- Dont use .asp
pages with question (?) marks in their URL's (indicatating that the
page is a script for the construction of
a page rather than just static content) are not indexed.
- If you want visitors
from search engines to experience your pages in a certain way, you
should have non-frames as well
as frames versions of your page
-
View a page geared toward ranking
well in Altavisita.com -
Other Helpful Altavista Stuff.
Add
URL to Altavista . Search
for images . Search for Videos
. Search for mp3/audio . Search
for News .
More
helpful ranking information .
Advanced
Search . Altavista Home Page
.
- Good
Stuff :)
- Improve your
link popularity! Your ranking is influenced by the link 'popularity'
of your site. This is determined by how
many OTHER Web sites link to your own. Get some link back action
on the go!!
- Make sure your
documents first sentence utilizes your Main Keyword if this is the
one you want Google to display.
(Google tends to extract the words surrounding the first visible
occurrence of the Keyword more than any other
repetitions on the page.)
- When viewing
the source code of competing pages on Google, be sure to click on
the 'Cached' link in the Google results.
This will show the exact page Google used when it indexed the page
even if the Webmaster has changed their page's
content since then.
- Link to your
doorway page from as many other pages in your site as possible and
then submit all those pages.
- When linking
to something, be sure to use important keywords in the hyperlinks
to maximize your results!
- Along with
using your Keyword at the top of the page, you might consider using
your Keyword at least once near the
bottom of your page in the Body area. This can help convey an overall
"theme" to the page and may improve your score.
-
Bad
Stuff :(
- Dont use Meta
tag Description's (meta name="description") as Google
creates a summary description by extracting
the words that surround the keyword being searched
- Dont enter
keywords in your meta name="keywords" section that dont
appear anywhere on your site. Google requires
all the words in a query to be physically on the page to
conside it a match.
Other Helpful Google Stuff.
Add
URL to Google . Search for
images . Search Google Groups
. Get the Google Toolbar .
Advertise with Google . Add
Google to your site . News
. Cool Stuff . Google
Home Page .
- Good
Stuff :)
- Improve your
link popularity! Your ranking is influenced by the link "popularity"
of your site. This is determined by
how many OTHER Web sites link to your own. The more sites that you
can get to link to you, the better!
- Lycos favors
Title tags where the Keyword is NOT the first word in the Title.
Make sure you use some other word as
as the first word of the Title to score better on Lycos.
- Domains that
begin with 'A' can have a slight edge over those that begin with
'B' or 'C', etc. This is a feature that only
Lycos uses.
- Make sure the
first two hundred characters of your page do a good job of describing
its contents, and make sure the
content of your site is interesting and appealing. This will help
as the Lycos technology, currently run by
www.directhit.com, notes how long someone stays at your page. The
longer they stay, the more important your page is
deemed to be and the higher ranking you will receive.
- Lycos favors
freshly submitted pages. Therefore, schedule your key pages to be
submitted at least once per week,
but no more than once per day.
- It is important
to be listed among the category searches on Lycos. You do this by
adding yourself to the Open
Source Directory.
- Your Title
and Body area combined require 100 words or more for your site to
be indexed
- Use Keywords
near the top of your Body text, and at least once near the bottom
of the body. Also be sure that you've
included your keywords near the bottom of the page embedded within
some hyperlink text. This can improve your score
- Try to use
the plural form of the Keyword in addition to the singular form
when possible to capture more potential traffic.
(plurals are not recognized as being synonymous by Lycos)
- Try using words
that are closely synonymous with your primary Keyword. This may
improve your page's relevancy by
establishing a page "theme."
- The ALT attribute
of an IMG tag will be analyzed and included in your listing
- Lycos gives
higher priority for keywords appearing closer to each other in page
text.
-
Bad
Stuff :(
- Use your main
keyword as the first word in your Title.
- Submit your
page more than once per day
- Use less
than 100 words in your Title and body area combined. This will cause
your page NOT to be indexed.
- Use keywords
half way down the page. or in strange places. this can and will
work against you.
- Avoid using
the following characters (?, =, and $) Your page may get dropped
by including these characters
- Graphical pages
are hard to index in the Lycos search
- Lycos cannot
analyze the content within your frames, but any body text in the
<NOFRAMES> section will be indexed
Other Helpful Lycos Stuff.
Add
URL to Lycos . Search for
Pictures, Audio, Video . Lycos
Radio . Lycos TV . Lycos
Home page
- Good
Stuff :)
- Since this
engine (along with many others) derive at least part of their results
from the Inktomi database, you should
consider taking advantage of the Inktomi paid submission service.
- Improve your
link popularity! Your ranking is influenced by the link "popularity"
of your site. This is determined by how
many OTHER Web sites link to your own. The more sites that you can
get to link to you, the better!
- HotBot Inktomi
favors freshly submitted pages. Therefore, schedule your key pages
to be submitted at least once per
week, but no more than once per day.
- Obtaining a
domain name with your Keyword in it may significantly affect your
score on HotBot. Including the Keyword
in a sub-directory name or page name can also help, although not
as much.
- Separate multiple
words by dashes, underscores, or slashes in the case of sub-directories.
- Consider purchasing
a secondary domain name for this purpose if ranking well on HotBot
is important to you.
- HotBot is known
to favor pages with many Keywords in the Link Text and HYPERLINK
URL areas.
- We strongly
recommend that you submit to both the index and the directory for
HotBot, with 95 million urls indexed,
HotBot is not a system to overlook.
- The key elements
are: Title tag, Meta Description tag, Meta keyword tag and body
text, in that order.
- If you have
a frames site make sure you use the "NOFRAMES" tag and
put text in those tags letting the spider know
what your site is about.
-
Bad
Stuff :(
- Don't fall
into the trap of creating dozens of "cookie-cutter" pages
that are devoid of valuable content or are lacking in
aesthetics.
- Dont submit
your keypages every day. Once a week will surfice.
- Dont use Frames
or Image Maps as Hobot does not support them.
- The HotBot
spider is not a deep level spider, so if your site contains many
sub-directories, be ready to submit your top
url and the urls for the lower level directories as well.
- Do not use
hidden or tiny text because they consider this a spam technique
and will penalize your page heavily
- HotBot does
not spider frames and the only way for the spider to know what is
in your site is to have a "NOFRAMES"
tag.
Other Helpful Hotbot Stuff.
Add
URL to Hotbot . Hotbot,
Partners Email . Hotbot
International . Hotbot
Awards . Hotbot Home page
. Altavista
. Excite . Google . Lycos
. Hotbot . Northern
Light . Search Engine Overview .
-
NorthernLight.com -
- Do
This :)
- Site descriptions
in Northern Lights results lists are taken directly from the <TITLE>
tags and the first 250 characters
on your website itself. So, when gearing a page towards Northern
Light, make sure you take advantage of this.
- Use Words that
are very common within the entire index will not be assigned as
much
weight as relatively uncommon words.
- Words that
are very common within the entire index will not be assigned as
much weight as relatively uncommon words.
So, make use of this and use more unusual words and phrases to help
give your document, 'more weight'
- Link popularity:
Get as many links back to your site as you can
-
Dont
do this :(
- Northern Light
do not use META tag, ALT tag, or comment tag content to determine
relevance.
- Dont use phrases
and keywords in your META=Keywords section that dont appear on your
webpage/site. (Note: This
rules applies to ALL the main engines.)
Other Helpful Northern Light Stuff.
My
Lycos . Lycos Site
Map . Lycos for Kids
. Lycos Homepage .
- Good
Stuff :)
- You have
to pay Excite to get a listing in their Search Engine nowadays.
Pretty crap huh?
If you want to get listed in Excite and are willing to pay to
get a listing, visit: http://www.excite.com/info/add_url
-
Bad
Stuff :(
- Try to submit
your site to Excite without paying :)
-
Sorry, No page to view as you have to pay $$$ to get listed in Excite.com-
Other
Helpful Excite Stuff.
'Pay'
add url to excite . Home Page
.
Link
back to Spiderman
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Right click the any of the following 2 images
2.)
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"Get a high Search Engine Ranking with the help of Spiderman and
his Search engine optimization tips
and tricks. If
you are a serious webmaster, Understanding search engine optimization
to attain a top 10
search engine ranking is essential."
Thanks
for visiting my Search Engine Optimization tips and tricks website.
Spidy :)
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