Who Are We?
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MISSION STATEMENT
AND PHILOSOPHY
History: Smiths actually had their roots at Marryatville in 1911, the
business being started by Peter's grandfather A.W.Smith, known as Bill. The
store moved to Woodside in 1913.
Peter Smith and his wife Sue took over in 1989 from Peter's father and mother. In the
years from about W.W.2 until the early 80s, the store was run by Clyde, father of Peter
and his wife Maureen together with Clyde's brother Gordon and his wife Mary.
Distinction: Medium priced product means true value for money footwear
predominantly but not exclusively in the $30- to $70- price area; service means warm,
friendly, helpful people in a convenient, efficient environment.
Contribution: by providing a good range of merchandise at
competitive prices and above all superior service.
In the formative years much of the income was derived from sadlery repairs
and shoe repairs. For the last thirty years the business has concentrated on
retail footwear only.
Key Market: To appeal to average families and medium
priced product consumers.
Contact us:
52 Main Street,
Woodside, South Australia 5244
PHONE 61 08 83897046
FAX 61 08 83897821
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