IMVU’s
Content Guidelines,
What it all means to you as a developer
IMVU is a privately
run company. As such they get to set the tone of what the IMVU
experience to be. IMVU’s Terms
of Service (TOS) and Virtual
Goods Policy (VGP) set the limits of what they
will and what they will not allow on their site. It is up to
the developers to read and understand the limitations IMVU has
put on content.
I will only briefly
go over what each of these documents is about and what they
mean in relation to product development. This document is not
intended to nor should be taken as a replacement for reading
and understanding IMVU’s full Terms of Service and Virtual
Goods Policy.
IMVU’s
Terms of Service (TOS) link
This is the broadest
sweeping document on IMVU. It encompasses the basic code of
conduct for all users and developers on IMVU alike. All users
agree to abide by this TOS when the sign up for IMVU.
The TOS covers such
basic things as
Minimum age requirements
Defining IMVU limits of liability
Appropriate use of IMVU’s assets
Your responsibilities for maintaining account security
Your responsibility to make good on purchases
Restrictions of IMVU’s credits use
Right to Privacy
Basic Etiquette and Expected conduct on IMVU
It also covers Content
Creator issues such as
Only submitting content
that you have full rights to
Complying with the Virtual Goods Policy
Granting IMVU full use of everything you submit in perpetuity
Your financial and legal liabilities for using stolen content
in your submissions
Restrictions of use of IMVU’s Logos and Trademarks
How to file a product takedown notice if your work has stolen
and is being sold on IMVU, and issue a counter claim.
Virtual
Goods Rating Policy (VGP) link
(Formally called the mature content policy)
The Virtual Goods
Policy is the guidelines that define what content is deemed
General Audience, Access Pass Only, or Unfit for IMVU and is
something every developer on IMVU should endeavor to become
intimately familiar with.
A quick breakdown
of the three categories…
General
Audience (GA)
This is content
that is available for all IMVU users to use and see, therefore
should be appropriate for minors. All clothing must meet
or exceed the Minimum Coverage Guidelines to be classified
as General Audience appropriate.
The Minimum
Coverage Guidelines (MCG) denotes what areas of
the skin can not been be able to be seen for a clothing
item to be rated General Audience. There are maps of these
areas available to download on the Virtual Goods Policy
page to aid you when making your garments.
Click
here for information on getting and using the Minimum
Coverage Guides
Access Pass Only (AP) (APO)
This is content
that IMVU has defined as only appropriate for those over
the age of 18. One must claim to be over the age of 18 and
purchase the Access Pass for an additional fee in order
to use or see this content.
Access Pass content
includes, racer clothing, nudity, intimate and sensual poses,
profanity, alcohol & tobacco use, blood and gore.
Unfit For IMVU (UFI)
This is content
that IMVU has defined as having no place on the IMVU website,
including products and on homepages.
Unfit for IMVU
content includes, items depicting any sexual activities
or sexual arousal, illegal drug use, drug paraphernalia
or drug reference, actual wagering of money or credits,
gratuitous violence, violent acts, suicide, hate speech.
