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This is an ordinary story about us! |
| Today, Shine Noodles is the only family retained these traditional art of hand-make noodles in Ipoh ! |
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About 40 years ago,
there are 3 great traditional hand-make noodles master in Ipoh.
The first generation master of Shine Noodles learned the art of hand- make noodle from one of these 3 masters
(as in-direct student).
(This hand-make noodle master is from 'PoonYi',
southern part of China).
Due to unknown reasons,
after these 3 masters retired,
their direct students doesn't retain this traditional art any more.
Today, Shine Noodles is the only family retained this traditional art in Ipoh!
Shine Noodles found at 1-5-1997; anyway, since the first generation of hand-make noodle master (father and mother) start business until now, Shine Noodles has more than 35 years experience in the sales and making of this traditional noodles. In 1997, the father retain this traditional art by establish Shine Noodles and make his son as student. Since about 35 years ago, the first generation hand-make noodles master followed the traditional way (hand make) to produce noodles. Every afternoon, both couple start the production to prepare noodles, membrane, meat, soup and other products. Day after days, year after years, they repeated the same sophisticate process with patient, when time goes by, their art in food preparing become mutual and very skillful! |
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The fisrt generation hand-make noodles master of Shine Noodles. |
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Like the other Malaysian Chinese's traditional way of selling in early Malaysia.
They sell their product at evening of the same day and in the morning at the day after,
with 3 wheels bicycle.
Areas covered are: Ipoh Garden, West Pool Garden, City Garden, Star Park, Moon Light Park, Melidian Garden, Genning Garden, Hwa Keong Park, Kampung Simee & etc. This traditional way of selling is an excellent competitive edge, not just keep the noodles and other product in high degree of freshness, these tactic also help to create a good relationship with customers. Maybe, this scenario shows a very good traditional spirit: patient and willing to take care things in good care, help them overcome numerous challenges and succeed to retain this traditional art ! |
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.. in 1997, felt that it is the time to change..
When time goes by, in 1997, the first generation noodle master felt that he is no longer young and it is the time to do some changes to the traditional business way. He decided to have a permanent stall and establish a brand name'Shine Noodles' at Desa Kencana, Bercham, expand the product line and teach the young generation this traditional art. The name of 'Shine Noodles' is from a chinese phase mean: shining sun raise from east. Shine Noodles met with 1997 economic crisis right after its establishment, anyway, with the strong support from the customers in that particular area, Shine Noodles easily over come the said crisis period and growing! |
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