The United States

NEW YORK "This course is the best I've taken to date! It's important to be told what we need to hear instead of what people think we want to hear. This information really is a must for anyone who's trying to figure out what makes direct mail marketing work best today "

"We'll do the Database-Loading Research, then integrate this new customer-specific information for ultra-segmentation"

LOS ANGELES "Compared to any other course I've taken, this is the one where you'll see what does and doesn't work, where the real problems are and... how to solve them!"

SAN FRANCISCO "Go back to analyze exactly what we've got in our database, then do the Database-Loading Research and then change... how we go into all our markets"

Europe

LONDON "Invaluable to our future. All our employees should learn these new approaches before proceeding with any direct marketing."

GENEVA "This changes our entire approach to our markets. After we've done this new kind of research, our customers will get truly personal letters."

PARIS "Explain to my marketing team what we should change and why we're going to!"

Asia and The Pacific Rim

BOMBAY "This course is excellent, giving any marketing manager complete knowledge of the why, when and how to implement direct marketing by applying very specific insights and methodologies to be followed for best results"

"The best yet... we need to start everything from scratch!"

HONG KONG "Start this new kind of database right away, then create our direct mail from the individually-provided information"

TOKYO "Clearly the key to success in direct marketing is to grasp the principles in this course, then act!"

South America

MEXICO CITY "Start moving our direct mail to this Consumer Guided approach... a real eye-opener"

SAO PAULO "I'm going to revise all my current DM projects. Push hard for the research I now know we need. Improve how we segment our market. Put my notes together and repeat to our entire Creative Department"

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