Clients have ranged from multi-nationals like American Express, AT&T, Aetna, Ashok Leyland, DEC Direct, Compaq, Canon, Dell, Entergy Inc, GE, General Motors, Gillette, Hewlett Packard, Hilton Intl, The Hong Kong Shanghai Bank-Brazil, IBM, MasterCard, Polaroid, Philips Electronics, Procter & Gamble, SBC, The Washington Post to... organizations like Air India, Asian Direct Marketing Symposium, Bird 'n Hand, ComMunic-GmbH Germany, Democratic National Committee, DMA, Kent Dental, MyCL.COM, New York DM Day, Pioneer Electronics, Reader's Digest, The Taj Hotel Group, Toys to Grow On and agencies like Leo Burnett and McCann-Erickson.

Clients benefit from his years of hands-on experience in sales, general marketing & management decision-making as well as 24 years of specialization in Advanced Database Marketing for major consumer and business markets worldwide. Over the last sixteen years, Dick's international clientele has expanded so much he often spends as much time in Asia, Europe, India & Latin America as the USA.

In that book and his training Seminars he shows, step by step, how organization-wide Consumer Guided Marketing capabilities can be developed. New capabilities that eliminate all concerns about invasions of Privacy and Junk Mail because Surreptitious Surveillance without the customer's explicit consent becomes totally unnecessary when more than 90% of your customers tell you not only who they are and how they live but also give you facts about which of your specific products and services they do, and do not, want to know about!

After his clients use Dick's unique Database-Loading Research process to obtain and computerize each customer's wants, needs and feelings about each product, they are then not only able to cut postal mailing costs by 50%, but can also get rid of the rapidly mounting volumes of irrelevant, relationship-damaging Permission Spam on the Internet. Once customer-specific contacts have been created response, revenue and profits increase 200% to 400% beyond previous highs. Just as important, customer attrition has been reduced by more than 80% when the "promotions to list segments" of the past have been replaced with an always-relevant, intensely personal dialogue that has set industry records by creating the strongest buyer-seller relationships in direct marketing history.  Better yet, Consumer Guided Marketing can be applied even more cost-effectively on the Internet than through the postal system.

Formerly VP-Marketing for McGraw-Hill Information Systems Company's flagship Sweets Information Retrieval Division and EVP/General Manager of Agawam Associates, Dick has also chaired DMA's prestigious Marketing Council.

(Office: (623) 594-3076 (Cell: (857) 498-1853

* dshaver934@aol.com

Shaver Direct, Inc.