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What is Social
Media Optimization?
Social Media Optimization
(SMO) refers to the creation of online content that is likely to
be shared through Social Networks. Social Media Optimization is
more art than science, as it can be difficult to come up with a
consistent formula for creating shareable content. That said,
Social Media Optimization is gaining importance as Social
sharing is increasingly being integrated into Search Engine
Results.
Speaking in broad terms,
Social Media Optimization involves Two basic steps:
The creation of shareable
content. The addition of Social sharing tools to make it easy
for users to share. In practice, however, Social Medial
Optimization is much more involved. Successful sites have found
that the title of a piece of content is an important key to
getting a user to commit to viewing it. Following that, the
strength of the first paragraph affects how far those same users
read. Getting a user to share piece of content, however, depends
on the quality of the piece - and this can often trump a weak
title or misleading first paragraph. Finding the right balance
of effect between attention getting headlines and interesting
information is just one of the challenges of Social Media
Optimization.
Social media marketing refers to the process of gaining traffic
or attention through social media sites.
Social media itself is a catch-all term for sites that may
provide radically different social actions. For instance,
Twitter is a social site designed to let people share short
messages or �updates� with others. Facebook, in contrast is a
full-blown social networking site that allows for sharing
updates, photos, joining events and a variety of other
activities.
Why would a search marketer � or a site about search engines �
care about social media? The two are very closely related.
Social media often feeds into the discovery of
new content such as news stories, and �discovery� is a search
activity. Social media can also help build links that in turn
support into SEO efforts.
Many people also perform searches at social media sites to find
social media content.
Search & Social Media Marketing News, Strategies & Tactics
Here at Search Engine Land, we provide social media marketing
information and news in a variety of ways:
How To: Social Media Marketing is
our section that is devoted to practical tips and tactics about
social media marketing. Also see the related How
To: Facebook and How To: Twitter sections.
Social Media Marketing Library Archives: This
area of Search Engine Land provides a collection of all stories
we�ve written on the topic of social media.
In addition to covering social media marketing generally, Search
Engine Land also has areas specifically about particular major
social media sites and social search sites:
Social Media Tips At Marketing Land
Marketing Land is the sister site to Search
Engine Land that covers all facets of internet marketing,
including social
media marketing . At Marketing Land, you�ll find regular news
coverage about social media marketing. It also offers three
dedicated columns on the topic:
-
Social
Media Marketing
-
Facebook Marketing
-
Twitter Marketing
Social Media Marketing Advice
At SMX
Search Engine Land produces the SMX
conference series . Many of our SMX events have topics that
cover social media. There�s also our annual event entirely
devoted to social media. Check out the site to learn more: SMX
Social Media Marketing .
Also be sure to subscribe to our free SearchCap newsletter!
SearchCap has a recap of all the day�s social media marketing
news from sources all over the web, as well as the day�s news
from Search Engine Land and Marketing Land.
Social Media Optimization Services
Advantages of Social Media Optimization
Services
The ultimate purpose of Social Media Optimization, just like
Search Engine Optimization, is to draw visitors to a particular
website and increasing its visibility on the internet. However,
how SMO differs from SEO lies in the fact that although Search
Engine Optimization concentrates on redirecting traffic from
search engines, Social Media Optimization targets driving
traffic from sources other than just search engines. However a
successful Social Media Optimization strategy leads to an
improved search engine rating for the website. Social Media
Optimization methods can be implemented in two ways:
Features added to the website directly in the form of RSS feeds,
sharing, polling and rating polls and including third party
functionalities such as Images and Videos.
Promotional activities such as blogging, discussion forums,
commenting on other blogs, micro blogging sites such as Twitter
as well as using social networking websites such as Orkut,
Facebook etc.
Social Media Optimization can be understood simply as
�word-of-mouth� publicity, done through the use of social
networking websites, blogs etc. Social Media Optimization is
also a form of viral marketing, where the publicity is done not
using family or friends but through tools such as blogs and
social, image and video-sharing websites. Social Media
Optimization has much more applications than just gaining more
visibility on the internet. Companies are using it to expand
their horizons and use Social Media Optimization for product
development, recruitment, brand building, business development,
customer relationship as well as public relation exercises. It
allows for a more healthy relationship between the company and
the consumer, allowing direct interaction and transparency.
Smart businesses resort to not just Search Engine Optimization
for their growth but also throw in a healthy balance of Social
Media Optimization to leverage the most out of their resources.
Some healthy practices to make the most of your Social Media
Optimization strategy are as follows:
Boost your link ability: Make it easy for
visitors to reach you by establishing links with various
websites.
Make tagging easy: Your webpage should be easy to
tag and bookmark for future references.
Help your content travel: Use social media to
make sure your website easily to view for the target base.
Be a user resource: Even if it doesn�t help your
cause directly, make sure your website is useful to all its
visitors.
Reach out: Social media works best with
communication from both ends. Interact to receive more visitors.
Create content: Ensure that your website is
interesting and relevant to your target base.
Reward inbound links: Links leading to your
website should be encouraged and rewarded for their help.
My Guarantees
Unlike other SEO
Professionals and so called SEO Experts, I don't promise number
ONE ranking in Google, nor I promise to submit your website to
50000 search engines and directories. All such claims are bogus
and have no weight at all. However, I do promise a considerable
increase in your website traffic, better ranking for primary and
secondary keywords, and better conversion that result in
increased revenue from your website. |
