with its real or purported meaning�. (Lutz, 1983, pg. 1).
2. Doublespeak is a way to sound positive when something is really negative. It s a way of speaking that might give something more power than in other ways. For example, saying administrative assistant instead of secretary.
3. Doublespeak exists around the globe and is frequently employed by governments to make they appear better in the Medias eye. Lutz (1989) provides an example in North Korea, where it was stated that no prisons existed because no crime existed. Later, it was said they had ?labor reform camps for ideological re-education. (pg 138-161).
4. Lutz (1989) also discusses the use of doublespeak in political ads and other television placements. Instead of just using words, advertisers have small changes made to make someone or something looks better. (Pgs. 193-196).
5. Since many ESL students will be unable to understand euphemisms or
doublespeak, Kohn (1980) provides a list of ideas to help ESL students to learn the language or the sociolinguistics quicker. The most important suggests that you should put your students at ease. If they are relaxed they will learn better. Encourage them to take risks and try to figure the language out. (pg 50).