| History of ABS-CBN
taken from Pinoy Television: The Story of
ABS-CBN (ABS-CBN Publishing),
Pinoy TV Blog and Clodualdo del Mundo's "Telebisyon:
Essay on the 50 Years of Philippine TV" (CCP) |
1960-1970
BEC
launches
-
the
comedies The Gloria and Luis Show with Gloria Romero and Luis
Gonzales, Buhay Artista/An Artist's Life with Dolphy and Panchito, Super Laff In,
Tang Tarang-Tang and Kami Naman/Our Chance
-
the
variety shows Lucky Strike Show, Tony Santos Presents,
Stop Look and Listen (the Philippines' first daily noontime variety TV
show), Oras ng Ligaya/Hour of Joy, The
Gloria-Eddie Show, Star Caravan, D' Sensations,
Noontime Matinee and Ariel Con Tina/Ariel and Tina
-
the
talk show Two for the Road
-
the
dramas Santa Zita and Mary Rose, Teenagers, Mga Aninong
Gumagalaw/The Moving Shadows, The Twilight Zone (from
the United States) and Ang Mahiwagang Daigdig ni Doray/The Magical
World of Doray
-
the
coverage of the MICAA basketball games
Events
take a turn at BEC this decade.
-
TV
becomes available to the middle class and the poor people. [40 out of
1,000 Pinoys then own a TV set.]
-
BEC
has new studios in
Dewey Boulevard
(now Roxas Boulevard) in Manila.
-
BEC
begins airing the weekly Sunday Masses from the ABS studios in Dewey
Boulevard (now Roxas Boulevard) in Manila.
-
BEC
covers the Jabidah Massacre and the assasinations of John F. Kennedy,
Robert Kennedy and Martin Luther King.
-
BEC
relaunches radio stations DZAQ as Radio Patrol, DZXL as drama station and
DZYL as sports station. BEC has the Spanish station DZME (which closes
down later), variety music station DZYL, pop music station DZQL and
Filipino pop culture station DWOW.
1961
BEC
begins airing the first educational show on Philippine TV--Education on
TV--with Jesuit priest and history teacher Father Horacio de la Costa
and art teacher Fernando Zobel, produced by Father James Reuter on Channel
9.
Events
take a turn at BEC this year.
-
BEC
gets new TV companions: Associated Broadcasting Corporation (ABC-DZTM,
Channel 5), Republic Broacasting Systems (RBS, later Greater Manila Area
or GMA, Channel 7), Manila Broadcasting Corporation Television (MBC-DZRH
Channel 11) and Intercontinental Broadcasting Corporation (IBC, Channel
13).
-
BEC
and other TV channels cover the Philippine national elections that sees
Diosdado Macapagal as president and senator Ferdinand Marcos as vice
president.
-
June 14: BEC
opens the Philippines' first regional radio-TV station of a TV network,
first TV station outside Manila, and the first radio-TV station in
Southern Philippines: BEC Cebu (now ABS-CBN Cebu).
-
Post-June: BEC
opens the first TV-radio broadcasting station in Ilocandia--BEC Dagupan
(now ABS-CBN Dagupan).
1962
Events
take a turn at BEC this year.
-
BEC's
new variety show Caltex Cavalcade opens.
-
BEC
opens BEC Channel-4 Bacolod (now ABS-CBN Bacolod), the first regional
TV-only broadcast station in
Southern Philippines and the second TV station in Visayas.
-
BEC
covers the ASEAN Games in Bangkok in Thailand.
-
BEC
becomes the first Philippine media network to go on remote live telecast.
-
BEC
becomes the first Philippine media network to utilize the 1-inch helical
video tape and the 2-inch Ampex tape in recording TV shows.
-
January: BEC
gets a new companion: Philippine Broadcasting Service (PBS Channel 10).
-
December: BEC
Channel 2's audience share declines, as RBS becomes the number 1 TV
station in terms of Manila ratings then.
1963
BEC
airs the variety show The Nida-Nestor Show.
In time
for the 10th anniversary of Philippine television and BEC (formerly ABS) in
the television industry, BEC becomes number 1 in Manila ratings again,
dislodging RBS.
1964
ABS-CBN
receives the first videotape recorders in the country and premieres the
first videotaped recorded show Your Evening with Pilita.
ABS-CBN
shows and stars compete in the first Philippine TV awards contest "Citizen's
Awards for Television" (CAT) of the Citizen's Council for Mass Media.
1965
BEC and
other media channels cover the 1965 Philippine national elections that sees
the win of senator Ferdinand Marcos as president and ABS-CBN executive
Fernando Lopez as vice president.
BEC has
Eugenio Lopez Sr's eldest son Eugenio Jr as the new owner.
BEC has
Channels 3 and 9 as the most widely watched TV channels in the Philippines,
with DZXL and DZAQ Radio Patrol as the most widely-listened radio stations.
1966
Color
TV tubes make their way in the Philippines.
BEC
airs the comedy Pancho Loves Tita.
BEC and
other media channels cover President Marcos' state visit to the United
States.
BEC
covers the ASEAN Games in
Bangkok
in Thailand for the second time.
November 17: BEC
begins telecasting shows in color on Channel 2 and adopts the Sarimanok
logo, as BEC is the first Philippine media network to introduce color TV in
the Philippines.
1967
Events
take a turn on BEC (later name: ABS-CBN) this year.
-
BEC is
the first Philippine media network to open a relay station in Baguio City.
-
February 1: BEC
changes corporate name to ABS-CBN Broadcasting Corporation, adopts the
tagline "The Philippines' Largest Network" and moves to a new site in Quezon
City's Bohol Avenue. ABS-CBN has 2 TV stations and 7 radio stations in
Manila, 3 TV stations and 14 radio stations in the regions and 3 affiliate
radio stations, being true to its tagline "The Philippines' Largest
Network".
-
Post
February: ABS-CBN's
Channel 9 launches more foreign shows like The Flying Nun.
-
June:
ABS-CBN and other media channels cover the Independence Day festivities at
Luneta in Manila.
-
December: ABS-CBN
holds the 50-hour back-to-back marathon coverage of the Philippine national
elections.
1968
TV is
the medium earning the highest advertising revenue, overtaking radio.
Events
take a turn at ABS-CBN this year.
-
ABS-CBN
shows Buhay Artista, Wild Wild West, The Nida-Nestor Show, Tawag ng
Tanghalan, Cine Pilipino/Filipino Cinema and Your Evening with Pilita get top
spots on the ratings charts for 1967. This is the first time the ratings
charts appear, resulting from the competition between network-produced shows
and advertiser-produced shows.
-
ABS-CBN
airs the first daily drama series termed as a "soap opera".
-
ABS-CBN
introduces the "breaking news" concept on Philippine TV as it airs the 1st
marathon coverage of the Ruby Towers Collapse in Metro Manila via microwave
transmission from an Outside Broadcast (OB) van with 3 black-and-white
cameras.
-
ABS-CBN
covers the Olympic Games in Mexico City--the first Philippine media
network to have a live via satellite coverage of an international event.
-
ABS-CBN
starts covering live the events of the United States Presidential
Elections.
-
ABS-CBN
is the first TV network to take full control of producing TV shows and to
relieve advertising agencies of producing regular TV programs.
-
ABS-CBN
begins implementing the 60-second rule for TV commercials.
-
ABS-CBN
is the first Philippine media network to establish the country's 1st cable
company with its launch of Nuvue Cablevision.
-
ABS-CBN
acquires and incorporates SCAN, the film production company specializing in
film and TV commercials.
-
December 18: ABS-CBN
is the first Philippine media network to have a broadcast centre complex in
the country as inaugurates its Bohol Avenue Broadcast Center Complex--the
first, biggest and best-equipped broadcasting complex in East Asia then
(composed of 6 studios, a soundtrack recording hall, lighting effects, 16 TV
cameras and made-for-TV movie facilities), rivaling Japan's NHK and making
it the training ground for TV people from Japan, Thailand and Australia.
1969
ABS-CBN
airs
-
Man on The Moon, covering Apollo 11's historic landing on the
moon--the first telecast of an international and inter-planetary event via
satellite in full color.
-
Bandwagon '69, the special election eve variety extravaganza sponsored
by the members of the Nacionalista Party--among them President Marcos and
Vice President Lopez broadcasting 3 hours earlier than other networks
-
Halalan '69, the first marathon TV coverage of the Philippine national
elections that sees the reelection of President Marcos and Vice President
Lopez
-
the
Miss Universe Contest in the United States crowning Filipina
candidate Gloria Diaz as the winner.
Events take a turn on ABS-CBN this year.
-
ABS-CBN
is the first Philippine media network to hold a marathon public service
coverage via microwave.
-
ABS-CBN
is the first Philippine media network to have an all-news and commentary
radio via Radio Patrol.
-
ABS-CBN
sells CBN's Channel 9 and the former ABS building to Marcos
crony/ambassador/sugar businessman Roberto Benedicto, who uses the channel
and the building with the stations of Radio Philippines Network (RPN)--to
build Kanlaon Broadcasting Systems (KBS)--marking his entry to media.
-
The
Philippine Association of National Advertisers (PANA) and the groups of
consumers request ABS-CBN and other TV stations to minimize TV ads to less
than 15% of the telecasts.
-
March: ABS-CBN
airs the first real nationwide news simulcast, when the network’s five TV
stations, 21 radio stations and three affiliate radio stations all
throughout the country connect via relay sites to the main newscast in the
Quezon City studios.
-
June: ABS-CBN
announces its new channel assignment from Channels 3 and 9 to Channels 2 and
4.
1970
ABS-CBN
opens a relay station in the Bicol Region. |
