E-COMMERCE PRESENTATION
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Building and Experience-Based E-business
List of Contents:
1. E-CRM is a new paradigm nased on IT push and demand pull, finally making true CRM possible
2. Use of digital marketing technology enables 'turbo charged' CRM
3. Strong customer relationship are critical
4. Customer retention is the biggest driver of NPV
5. E-performance survey shows significant differences among transaction aggregators and on line banks on key drivers
6. Explicit information strategy is required to avoid information overload or alienation of customers
7. Effective e CRM is based on permission marketing
8. And build trust based relationships through value exchange
9. Delivering impacful e CRM involves a series of steps in real time
10.Advertising expenditure of US online businesses still focused on mass techniques
11.And so on, until 39th slide
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Building an E-brand
List of Contents:
1. The death of brands?
2. So, what are the key branding questions
3. The first three questions you need to ask
4. Big ideaa in the know e-business world
5. Examples in the e-commerce world
6. What do I do with my 'big idea'
7. Choose your segment
8. Identify the building blocks for your 'big idea'
9. New name or existing name?
10.Consider needs of your segment
11.And so on, until 14th slide
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Nature of Opportunities in Emerging Markets
List of Contents:
1. Incumbent banks have natural advantages
2. But internet banks offer superior customer online experience
3. Aggresive cost position allows better rates and lower fees
4. Brokers also excel at online customer satisfaction
5. E-financial services opportunities
6. Broad based strategy : Bradesco
7. Financial service strategy : ICICI
8. Focused strategy : Dollardex
9. Factors in selecting strategy
10.Emerging market : local conditions may present significant barriers
11.And so on, until 24th slide
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Banking on E-commerce in Small Businesses
List of Contents:
1. Small businesses are a significant portion of emerging market economies
2. Small businesses are less price sensitive and hence extremely profitable
3. Small businesses are typically owned by affluent individuals who use the same provider for business & personal banking
4. The attractiveness of the segment increase
5. Capturing this opportunity is challenging
6. The internet is a powerful channel for providing targeted offerings
7. Early trends in emerging makrkets indicate rapid adoption
8. Banks can sieze e-commerce opportunities in four ways
9. Most banks have merely translated their basic banking services to the internet environment
10.The fourth model has been necessitated by treat from non banks developing SME communities
11.And so on, until 34th slide
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