Table of Contents
1.0 Executive Summary
2.0 Situation Analysis
2.1 Market Summary
2.1.1 Market Demographics
2.1.2 Market Needs
2.1.3 Market Trends
2.1.4 Market Growth
2.2 SWOT Analysis
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Alternative Providers
2.4 Services Offered
2.5 Keys to Success
2.6 Critical Issues
3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategy Pyramid
4.0 Financials
4.1
Personel and Wages
Personel and Wage
Breakdown
4.2 Funding Forecast
4.3 Expense Forecast
Budget Costs
4.4 Cashflow
Cashflow Forecast
5.0 Controls
5.1
Implementation
Production Scedule
5.2 Marketing Organisation
Show Websites
5.3 Contingency Planning
