Control of the planet is caught in the vise-like grip of the Shinra Corporation.  Shinra, Inc. has monopoly control over all aspects of the economy from simple things like electrical production and consumer goods to weapons manufacturing and the space program.  But Shinra's influence does not stop at the market place, Shinra controls governments and politics.  Shinra is ruthless in pursuit of profit, but it is the Mako reactors, sucking the life out of the Planet, that is the rallying point for AVALANCHE.
- President Shinra
The head of the corporation, his love of power is exceeded only by his love of money and is utterly ruthless in his pursuit of both.  He's given his son, Rufus, the vice presidency of Shinra, but nepotism is no guarantee for loyalty: President Shinra would be best advised to watch his back.

- Rufus Shinra
The Turks' ruthless boss, Vice President Rufus is a solid fighter who carries a shotgun. He is the son of President Shinra.

Key Executives of Shinra, Inc.

- Palmer
Head of Space Development Division
- Scarlet
Head of Weapons Development Division
- Heidegger
Head of Public Maintenance and Order Division
- Hojo
Head of Science Division
- Reeve
Head of City Development Division
SOLDIER's FFVII Website Turks Information Page SOLDIER Information Page
Midgar: Headquarters of Shinra, Inc.
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