(Cell) 786-663-5828 [email protected]
PROFILE: Experienced, enthusiastic and resourceful public relations/corporate communications professional with proven experience providing proactive leadership in the creation of major in-house corporate communications initiatives, launching local, state and national cause-marketing programs and generating wide-spread positive media coverage for both corporate and non-profit community relations oriented programs and events.
PROFESSIONAL EXPERIENCE
PRC-Corporate Communications Manager/Cause Marketing Coordinator 12/2004 - 05/2008
* Launched and directed a corporate/employee cause-marketing program that resulted in collecting
and donating over $250,000 to local non-profit groups and organizations in just over three years.
* Developed and produced a monthly, corporate, full color, employee focused magazine for
distribution to the company's 14,000 team members.
* Provided corporate leadership to 19 center coordinators and worked closely with each center's
general manager in instituting and executing employee morale, retention and recognition programs.
* Launched and coordinated a corporate-wide, quartlerly employee recognition program and the
yearly CEO Circle employee recognition program.
* Worked closely with the corporate marketing department to formulate local and national recruitment
campaign and played a pivotal role in writing and editing compay for ad campaigns, employee
collateral, external and internal websites and executive communications.
Hard Rock Cafe, Atlanta/Key West 04/2000 - 10/2004
* Coordinated VIP tours, celebrity events & community relations outreach programs.
* Generated local and national media coverage (print, radio and television) for celebrity visit and
cause marketing efforts
* Created and coordinated local concierge program, resulting in increased revenue in both the
restaurant and merchandise store.
World Vision International Relief Agency-Regional 30-Hour Famine Coordinator 06/1993 - 03/2000
* Privotal member of launch team for a national educational/fundraising youth campaign to
alleviate world hunger. The effort has resulted in millions of dollars collected and donated to
hunger relief efforts since the program's inception.
* Successfully pitched campaign to local, state and national media, garnering hundreds of print and
television impressions including CNN, The Washington Post, New York Times & the AJC.
* Developed government relations program to educate state legislature on hunger/poverty issues,
resulting in recognition and commendation from both the state Senate & House.
Recognitions and Honors:
* Winner of a PRC Supers Award, nominated by the VP of Marketing & Communications.
* Commendations from numerous Broward County charities, including the American Red Cross,
the Salvation Army, the United Way & the Boys & Girls Club, for fundraising and volunteer efforts
* Recognized by the Georgia State House & Senate legislative bodies for hunger & poverty
educational and fundraising efforts.
* Commendations from Georgia Governors Roy Barnes & Zell Miller for work with the
World Vision 30-Hour Famine.
* Nominated by Congressman Lindsey Thomas for A presidential Point of Light Award for
social activism and caused related educational and fundrasing initiatives.
References:
Michael Gongora
Former Miami Beach Commissioner & Vice Mayor
305-992-9503
Manish Mehta
Founder & CEO of Pixelglue Marketing
305-582-1604
John G. Hall
Former CEO for PRC, LLC.
305-401-4111