"This Act (the Federal Reserve
Act, Dec. 23rd 1913) establishes the most gigantic trust on earth. When
the President (Woodrow Wilson) signs the Bill, the invisible government
of the Monetary Power will be legalised... The worst legislative crime
of the ages is perpetrated by this banking and currency Bill." --
Charles A. Lindbergh, Sr. (1859-1924) Congressman (R-MN), father of
famous aviator, his book, Banking and Currency and The Money Trust, 1913
Using the Liberty Dollar in your business.
Now that you have decided to accept Liberty Dollars or become a Liberty Merchant, you need to know
how to use the Liberty Dollar
in your business. The following ideas and suggestions will work
with any business when properly employed in the sale of quality
merchandise or services, and will ensure the growth of sales and
profits.
A. If you're among the first Liberty Merchants, start with the $10 Half-Ounce or $20 One-Ounce Silver Libertys.
A. If you're among the first Liberty Merchants, start with the $10 Half-Ounce or $20 One-Ounce Silver Libertys.
We recommend that any community's early
Liberty Merchants start out by
using and accepting the Silver
Libertys.
These ten-dollar or twenty-dollar silver
pieces are often referred to as a "coin" in the generic sense, but it
is
important to remember that they are not "coins" in the legal
sense. The word "coin" legally refers to government-produced
metal coinage.
A Silver Liberty is beautiful to look at and pleasant to hold, especially when dropped into the hand of the customer. Silver tends to excite the customer, whether he remembers the old real silver coins we used to know or not. Many of your customers will show them to their friends and family, and you'll actually have people coming in just to get one from you, or spending money in the hope of getting one in their change.
A Silver Liberty is beautiful to look at and pleasant to hold, especially when dropped into the hand of the customer. Silver tends to excite the customer, whether he remembers the old real silver coins we used to know or not. Many of your customers will show them to their friends and family, and you'll actually have people coming in just to get one from you, or spending money in the hope of getting one in their change.
B. Accept the Liberty Dollar
with a smile.
Each of your employees must be aware
that the Liberty Dollar is now
accepted at your business, and should be instructed to accept it
enthusiastically with a smile. Make the customer aware that you
are glad he is spending the new value-backed money, because it is good
for your local economy, not just for your business.
Customers may also bring in Liberty Dollar paper Silver Certificates. This should always be accepted, and should be offered when appropriate. Regional Currency Offices will exchange paper for silver if desired (or for Federal Reserve Notes) per their contract with NORFED.
Customers may also bring in Liberty Dollar paper Silver Certificates. This should always be accepted, and should be offered when appropriate. Regional Currency Offices will exchange paper for silver if desired (or for Federal Reserve Notes) per their contract with NORFED.
C. Offer Liberty Dollars for
change.
You may recall when grocery stores
changed from paper bags to plastic. The bagger or cashier would
invariably ask, "Paper or plastic?" at the checkout. In the same
way, the Liberty Merchant
should always ask, "Paper or silver?"
when offering change.
If they prefer "regular" money, give it cheerfully. They will still know that you offer REAL SILVER MONEY and they may tell others.
Be sure your employees know that Liberty Dollars are not issued by the government, nor are they accepted by banks. It would probably be a courtesy to your customers to post a notice at the checkout saying something like: "The Liberty Dollar is a circulating currency, not a banking currency. Spend it here, or at any of the following local businesses..." and post a current list of Liberty Merchants.
If they prefer "regular" money, give it cheerfully. They will still know that you offer REAL SILVER MONEY and they may tell others.
Be sure your employees know that Liberty Dollars are not issued by the government, nor are they accepted by banks. It would probably be a courtesy to your customers to post a notice at the checkout saying something like: "The Liberty Dollar is a circulating currency, not a banking currency. Spend it here, or at any of the following local businesses..." and post a current list of Liberty Merchants.
D. Know who your fellow
Liberty Merchants are.
We will strive to keep you informed as the network of Liberty
Merchants in your community grows. By telling your
customers where else they can spend Liberty
Dollars, you are supporting your local community. As other
Liberty Merchants tell their
customers about you, you will gain new customers that have never traded
with you before, and retain many who have. This will result in a
"circular promotion" that will help to keep money spent locally and
help each of you to see siginificant increases in sales.
E. Don't hesitate to take
them back.
No matter how well your employees
explain the new money, there may be an occasional customer who is
confused, dissatisfied, or simply still prefers "regular" money.
Any time one of your customers comes back and insists that you take
back the Liberty Dollars he
got from you, do so with a smile. You'll find that he will soon
return and spend one he got from someone else, as the Liberty Dollar becomes more widely
known in your community.
The issue here is to make sure that anyone who wants to get his greenbacks back can do so, because for every customer who is dissatisfied or frightened by the new money, you'll find that you'll gain many customers who will be pleased and excited by them. Happy customers will inevitably come from both sides, as long as you always take them back with a smile.
The issue here is to make sure that anyone who wants to get his greenbacks back can do so, because for every customer who is dissatisfied or frightened by the new money, you'll find that you'll gain many customers who will be pleased and excited by them. Happy customers will inevitably come from both sides, as long as you always take them back with a smile.
F. Don't argue.
It is not necessary, and should be
discouraged, if customers want to discuss or debate the value of the
currency with you or your employees. Some people are, for some
reason, distressed that the market cost of a Troy ounce of silver is less than the nominal
value of the currency. In other words, while they don't have a
problem with "$20" printed on a piece of paper that is worth a penny,
they DO have a problem with "$20" stamped on a one-ounce piece of pure silver when the "bulk rate" for
silver is less. NEA Liberty Associates will be happy
to provide you with resources for helping
to educate people about the nature of money. For now, accept that
ignorance about money is deep and widespread.
G. Use Liberty Dollars
promotionally.
Offer a discount to customers who pay
for their purchases with Liberty
Dollars. Many merchants offer coupons for particular
products. You can avoid the coupon nuisance by simply posting a
sign that says "X amount (or percent) off on this item if paid for with Liberty Dollars."
H. Decide how you want to
make money with the Liberty Dollar.
There are at least 4 ways to profit as
a Liberty Merchant.
- Merely accept them. If you accept Liberty Dollars and your competitor doesn't, you will start getting some of his market share.
- Get Liberty Dollars from a Regional Currency Office or directly from NORFED at the Merchant Discount Rate, then give them out in change. The difference between your discount rate and the nominal value of the currency is your "instant profit." When you "make change" with Liberty Dollars, you also make a profit. As you know, that doesn't happen with "regular" money.
- Become a Liberty Associate yourself. This only costs $250, and allows you to recruit additional Liberty Associates and earn $100 for each new Liberty Associate you sponsor.
- Finally, profit from the "inflation-proof" Liberty Dollar. Liberty Dollars are nominally indexed to Federal Reserve Notes (for ease of accounting), but they are "based" according to the cost of a Troy ounce of silver. At a predetermined "trigger point" (COMEX 30DMA of $15.50/Troy oz), the base of the Liberty Dollar will step from its current $20 base to a $50 base. When (or If) that happens, holders of $20-base currency may simply exchange their old currency for new currency that has new higher face-value backed by the same weight in silver as the old. A $20 Silver Liberty may be exchanged for a $50 Silver Liberty (or paper certificates), and a $20 face-value $20-base silver certificate may be exchanged for a $50 face-value $50-base certificate (or a $50 Silver Liberty).