Journal Publications

Hossain, M.M., and Prybutok, V.R. (2008). "Factors affecting the consumer acceptance of RFID technology: An exploratory study," IEEE Transactions on Engineering Management, Volume 55, Issue 2, pp. 316-328. | Full Text in PDF |

ABSTRACT: Radio Frequency Identification (RFID) technology is used in numerous applications and offers a plethora of interesting potential new applications. However, this potential raises issues that require addressing to achieve its widespread acceptance by consumers. This paper investigates the factors that affect consumer acceptance of RFID technology. The purpose of this effort is to develop and test a theoretical model that contextualizes the Technology Acceptance Model (TAM) within the context of RFID technology. The research model proposes that convenience, culture, privacy, regulation, and security are the principal factors influencing the consumers’ acceptance of RFID. However, the results show that convenience, culture, and security are significant predictors. This study is the first in the RFID literature to use the technology acceptance model for explaining consumer acceptance of RFID technology. The findings suggest that (1) higher perceived convenience of RFID technology leads to greater acceptance of this technology, (2) societal beliefs, value systems, norms, and/or behaviors influence the extent of consumer acceptance of RFID technology, and (3) higher perceived importance of and less willingness to sacrifice personal information security lead to lower intention to use RFID technology. Contextualization of TAM to RFID technology makes this study relevant to practitioners because the results can provide insight to organizations using or exploring the use of RFID technology.

Proceedings

Qin, H., Prybutok, V.R., Knipper, M., and Hossain, M.M. (2007). "Determinants of Customer-Perceived Service Quality in Fast Food Restaurants (FFRs)," Proceedings of the Decision Sciences Institute, Phoenix, Arizona, pp 1171-1176, November 2007.. | Full Text in PDF |

ABSTRACT: This study extends the underlying dimensions of service quality in the context of FFRs. The original 22-item SERVPERF scale is modified, and another potential dimension, recovery, is empirically examined. An online survey was administered to college students in a large southwestern university. Findings from EFA and CFA indicate that the dominant dimensions of service quality in FFRs are: tangibles, assurance, empathy, COM, and recovery. All the four items measuring recovery in this study are significant. These results suggest that service managers in FFRs should develop their managerial strategies according to these dominant dimensions of service quality. Future research will investigate the relationship between service quality, customer satisfaction, and behavioral intentions..

Hossain, M.M., and Abdullah, A.B.M. (2006). "Impact of Learning Styles on Web Shoppers’ Preference for Electronic Catalog Features: An Implication for Designing Customized Catalogs," Proceedings of the Decision Sciences Institute, San Antonio, Texas, pp 26611-26616, November 2006. | Full Text in PDF |

ABSTRACT: This study examines the impact of web shoppers’ learning styles on their preference for different aspects of information presentation via electronic catalogs, and suggests that learning groups are significantly different based on their preference for text-oriented catalogs, visually-oriented catalogs, animated catalogs, customizable animated catalogs, and virtual trial. The study also found significant correlations between VARK (visual, auditory, read/write, kinesthetic) scores and preference for different features of electronic catalogs.

Presentations

Hossain, M.M., Abdullah, A.B.M, Prybutok, V.R., and Qin, H. (2007)., "Profiling Online Shoppers Based on Their Brain Hemisphericity for Generating Personalized Electronic Catalogs," Proceedings of the Decision Sciences Institute, Phoenix, Arizona, November 2007.

ABSTRACT: This study explores the relationships between web shoppers’ preference for different electronic catalog features and their brain hemisphericity. Prior studies found that brain hemisphericity significantly influences the verbal- and visual-orientation of human beings. This study identifies possible significant relationships between web shoppers' verbal- and visual-orientation and their preference for electronic catalog features, which web designers can leverage in designing electronic catalogs.

Hossain, M.M., and Prybutok, V.R. (2007). "Integration of the business performance management framework and the Malcolm Baldrige National Quality Award framework for enhanced competitiveness," The Baldrige Award Recipient (BAR) Consortium Meeting, Nashville, Tennessee, October 1-2, 2007.

ABSTRACT: Business Performance Management (BPM) integrates business improvement and analytic methods - including strategy mapping, balanced scorecards, costing, budgeting, forecasting, and resource capacity requirements planning. These tools help organizations formulate strategies in changing business environments and provide managers and employees with the capability to move toward their defined strategies. While the MBNQA framework provides a basis for self-assessment and a systems perspective for managing an organization’s key processes for achieving business results, the BPM framework helps an organization continuously adjust and successfully execute its strategies. BPM helps increase flexibility by providing managers with a sense of how uncertain changes might impact outcomes earlier and allows better oversight of such changes. Therefore, the integrated model we posit has the potential to allow maintaining organizational MBNQA initiatives while helping to create an agile organization that is capable of developing and increasing competitive advantage. This integrated model can also help academicians gain insight into how the Baldrige quality model extends to the next level to better address innovation and enhanced competitiveness.