Business Management Consulting - Mission et Services

Etude de cas : Stratégie de développement
du secteur des télécom - Convergence des
technologies voix et données (Télécharger)

The development and success of the telecom sector depends
on the convergence of technologies, applications and
services based on open IP architectures. Such convergence
will allow reducing costs, time-to-market and providing a
new range of innovative communication services. The
combination of cost reduction and new value added services
(VoIP, UM/UC, web and PTT services…) will increase the
network usage, customer loyalty, profits and will generate
new revenues. This integration would only be possible
through a high performance and low cost platforms making
CAPEX/OPEX savings.

The VoIP market in France and Europe is becoming very
attractive and open. Telco and ISP are looking for data
opportunity as they need to transform themselves from
access companies into service providers in order to increase
their ARPU and reduce their churn. Corporate businesses will
extend their LANs and WANs for VoIP applications and in the
same time will improve their productivity and reduce their
OPEX on the telephone bill. They are the big-ticket
customers.

The consumer opportunity is larger but certainly more long
term. The transition from the traditional voice
communications and Internet access to data services is
going to be important in Europe. The first technology's and
the service providers who comes to this market would be the
winner of the biggest "piece of cake".

		Financière : créer et maximiser la valeur, améliorer la
		performance et la rentabilité des investissements, gestion budgétaire, optimiser le tandem coût-valeur (EVA) et pilotage par activités (ABC).

		Organisationnelle : décliner la stratégie sous forme
		de plans d'actions et d'objectifs de résultats à atteindre, mise en place des processus de travail et de production, gestion et amélioration de la performance des projets et des processus (management par les processus et les projets).

		Marketing : identifier de nouveaux clients et marchés,
		comprendre les besoins des clients et adapter les offres, anticiper par rapport à ces besoins et à l'évolution des marchés, nouer des partenariats avec clients et/ou fournisseurs.