CHAPTER 1
The market study is the lifeblood of virtual
every project feasibility. The highlight of the study is to
determine if there is an existing demand for the product and if so,
what effective marketing strategy can meet such demand.
The market study contemplates an ascertaining
the future total demand for the product, determining the competitive
situation of the product in the inductors, estimating the future
selling price and designing the demand, related issue of the market
size, location segmentation characteristics and growth as well as
the supply situation are undertaken in order to formulate effective
policies and programs of the proposed business.
1.1 PRODUCT
DESCRIPTION JAWS
Master Diner catering and delivery offer
as a different kinds of viand with vegetable and 1 meat viand like
fish, pork, beef, or chicken with rice and drinks. This meal will be
known as “Jaws combo meal”.
JAWS Master Diner also offer breakfast meal
cause we believe that breakfast is the body refueling time after
8-12 hours of sleep without food, the body energy levels will
fallen. It needs to maintain normal glucose levels to energize the
body. Breakfast means “Breaking the fast”; this first means is
crucial because it helps refueling the body and brain with energy
and nutrients, after a night long sleep. We offer also pastries,
cakes for special occasions. And promo for special occasion also
catering and delivery will also a service that JAWS offer.
1. 2 DEMAND
ANALYSIS
Demand for a product represents the needs of
the consumer and their willingness and capability to pay for the
product. The increasing for the food services to brought about by
the large number of career women and the gradual industrialization.
Furthermore the increasing food services is due to the general high
level of business, large number of working families and a limited
facilities in small houses, apartments, boarding house, bed spacer
and office worker they just order instead to cook for their self.
See the table below for the references.
 
1.3 SUPPLY
ANALYSIS
In analyzing the
supply of catering and food services, the proponents take into
consideration the existing of different restaurant in Alabang and
the nearby towns. The proponents determine few that are considered
to be close or direct competitors. Although there is a big number of
a food source in Alabang some contemplate at food service only and
some focus on catering services only but the proponents restaurant
offer both food services, like dine-in , take out, delivery and also
catering services. Because of these, their still exist a percentage
of unsupplied demand.
 
1.4 DEMAND – SUPPLY ANALYSIS
The projected demand
and supply for the years 2007-2011 in Table 6 for food and catering
services respectively. There exist a gap between the supply and
demand for food and catering services as shown in Table 6.
1.5 MARKET SHARE
240 Combo Meals Sold
everyday multiply by 360 in days a year (86,400) divided by total
projected demand of (first year) 0.0102 market share.
1.6 Price Study
1.7 MARKETING
PROGRAM
In marketing program
the proponents consider their target market to be effective in the
field of marketing. The most common customers of the restaurant are
working persons to avail the product offered by this business.
Our proposed
business is different because even it is a restaurant it has
affordable prices that our customer will surely like.
Before the grand opening of “JAWS Master Diner” the owners and their
employee will be giving flyers to the people in Alabang. We also post
some poster in order to market our business.
SAMPLE FLYERS
BELLOW:
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