Home > Ads > Bench Alcogel Traveling
Concept and Creative Direction
Lawrence Antaran
Illustration and Art Direction
Joey Cura and John Ararao
:: Bench Red Series
:: Celio Parallelism
:: Nokia Billboard/ Get this Baby for Free
:: Boardwalk Pop Up
:: Boardwalk Adjective Play



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:: Why "Alternative to Agency?"
:: "Traveling"
Usage
Print, billboard, POP materials

Publication
Philippines: Phil. Daily Inquirer (Apr 5 03), Phil. Star (Apr 5, 13 03); China

:: "Traveling" - Countertop POP material
Traveling
addressed the then global and growing SARS concern by recommending Alcogel as a means of protection.

Billboards near the Manila airport were strategically chosen, and print ads were released in local as well as Chinese newspapers.

Traveling was my first published ad.

:: "Traveling" in a Chinese newspaper
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