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International Marketing - Management Video

The Japanese System of Global Export Training

Proven ways for success overseas



Koei Narusawa - Bank of Tokyo (Mitsubishi) - Economic advisor to the President

Seiji Morimoto - Foreign Ministry Japan - Director First Division Europe

Prof. Ikuo Kabashima - Professor of Political Science - Tsukuba University



In three straightforward lectures these outstanding Japanese elite experts explain how Japanese companies prepare their managers before entering foreign markets. Their sharp criticism of western managers expresses absolutely clearly which skills western managers have to acquire to perform better in export markets around the globe

An additional lecture by Koei Narusawa deals with prejudices western managers have to overcome if they want to increase success overseas, especially in Japan. Charts summarise the essential points and a literature list at the end of the video provides further sources of information.

This video is especially valuable for the training of managers involved in overseas markets and for the development of employees that are dealing with Asian customers daily.



1. Introduction 2 ' 21 ''

2. Lecture I by Koei Narusawa 3 ' 37 ''

3. Lecture by Seiji Morimoto 5 ' 02 ''

4. Lecture by Ikuo Kabashima 6 ' 37 ''

5. Lecture II by Koei Narusawa 5' 24 ''

6. Literature 1 ' 51 ''

7. Motivation by Sound & Vision 1 ' 43 ''



VHS - PAL



Exclusively available from:

Wolfgang Langeneck

Dipl.-Journ., Dipl.-Ing. Arch.



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