Straightforward lectured.
Helps western managers to clearly understand what Japanese managers expect from them.
Teaches a globally applicable export system and its requirements on human resources.
Corporations can train their managers more efficiently and increase their export figures.
Top level managers are the only lecturers.
Realistic, experienced and reliable information from first sources.
Lecturers are Japanese only.
Teaches the successful Japanese system with Japan being the 3rd largest export nation worldwide after the USA and Germany.
Explains how Japan "invaded" German markets.
Improves approach to established markets.
Tells why western managers fail in Japan.
Gives practical hints on entering the Japanese market.
Mentions mistakes of western managers in Japan.
Detection of inefficiencies will lead to better business relationships with the Japanese.
Large corporations and their managers involved in exports, human resources and permanent contact with international customers.
Interested in increasing their own performance for better export figures to Japan and to other countries and interested in improving their international customer relations.
Business associations and government institutions.
Chambers of Industry and Commerce as well as regional, state and government institutions for economic development.
Interested in teaching their members reliable information on export strategies to Japan and other countries.
Management trainers and management training institutions and training companies.
Interested in giving their customers the best training and interested in presenting media which focus on export to established markets.
Regional, state and government libraries as well as libraries of business schools, universities and embassies.
Interested to present valuable information to their visitors in order to secure further funding.