Finally:

JAPANESE MARKETING SECRETS FULLY REVEALED

In a just-released in-depth video, top-level Japanese executives explain "Global Export Training" - their secret system of conquering world markets. Using the defeat of the German optical industry and the consumer electronics industry as case study examples, these highly placed officials demonstrate the whys and hows of sustained - and growing - Japanese world market domination of major industries. Featuring the eyewitness accounts of the economic advisor to the Japanese Prime Minister and the director of the worlds largest financial institution, the video details source-direct, never-before-revealed insights into Japanese export management strategies. This video is required viewing for anyone who wants to become - or wants to remain - a player in the worldwide marketplace. Download a demonstration version of the video "INTERNATIONAL MARKETING - The Japanese system of global export training" now.

• For more information contact:

Wolfgang Langeneck

Dipl.-Journ., Dipl.-Ing. Arch.

E-Mail [email protected]
 

In drei Vorträgen auf Video berichten hochkarätige japanische Experten (s.u.) ihrem Publikum in klarer und eindeutiger Sprache, welche Schritte für den Erfolg auf hart umkämpften Märkten vorzunehmen sind. Der Zuschauer erhält in diesem Video einen bisher unveröffentlichten Einblick in die strategische Vorgehensweise und die praktische Führungstechnik japanischer Spitzenmanager bei ihrem Vorgehen auf internationalen Märkten an Handlungsbeispielen aus Japan und Deutschland.

	Koei Narusawa Director at the world's largest financial institute - the Bank of Tokyo-Mitsubishi. As economic advisor to the president in the 1960's and 70's he was stationed in Germany and is responsible for Japan's massive success in Europe.
	Seiji Morimoto Clearly stating which steps have to be taken for sustainable success in established markets like the United States or Japan is Seiji Morimoto. In his function as Director of the 1st Division Europe at the Foreign Ministry of Japan he is responsible for Euro-Japanese trade relations.  How to be successful in highly competitive markets in the US and Germany? Which are the main mistakes of Western managers? What are the solutions?
	Ikuo Kabashima Explaining how to lobby when entering a new market is Ikuo Kabashima, Professor at Japan's elite Tsukuba University, where all Japanese Prime Ministers have been trained in the last 30 years. Author of the very successful Japanese TV-programme "Political Weather Forecast".

When East meets West, the delicate art of business relations comes into play. To do business successfully in Asia requires caution and an appreciation of specific cultures. The East is especially wary of institutional imperialism (by David James)

Success in business in Asia depends on achieving relationships, say observers of the region. Europeans are said to rely mostly on logic in their business deals, North Americans on the law and Asians on relationships. ... If Australian business people are to develop relationships effectively in Asian business cultures, what are the most important steps? With the Japanese, the guidelines are probably best indicated by the Japanese themselves ... Koei Narusawa says: "It is important to stress intellectual and entrepreneurial skills rather than behavioral things like bowing low or, or giving business cards with two hands." ... This is definitely achieved in the management-video International Marketing ... .

Doing business overseas sometimes requires that we show personal courage. It also involves considering all the options and taking a long-term view when we make decisions. It seems that the future information age will only choose those who are well prepared. Information for such cross cultural business encounters is available on a management information video, International Marketing. It is an extraordinary helpful tool for those who go for business ventures overseas.

The Japanese way of conducting business has, in many ways, become a model for ways of approaching business throughout the world. Japanese academics believe that strategies used by businesses need to consider not only manufacturing processes but stress the marketing approach. Some of the guidelines the Japanese look at include: The idea of dealing with a closed market does not exist. The information for this article is part of a video entitled International Marketing ... .

FÜR WEITSICHTIGE WESSIS ...

Wie werden japanische Strategien zur Öffnung von Fremdmärkten entwickelt und praktisch umgesetzt? Was unternehmen Manager aus Japan vor Markteinführungen in den USA und in Deutschland? Was kritisieren sie an westlichen Managern? Wie steigern westliche Firmen ihre Akzeptanz in Asien? Welche werblichen Signale erwarten asiatische Verbraucher von westlichen Produkten und Dienstleistungen?

Amüsant, kritisch, prägnant. Kommentar der Australian Business Review Weekly: „Amazing what the Award Winners of the Japanese Essay Competition produced: A management video so entertaining - yet so well researched. Probably the best analysis in its field ever. This is Japan unplugged. Better than a life concert ...“. Mit Beispielen aus den USA, Japan und Deutschland. Auf Video. In englischer Sprache präsentiert:

... FERNE OSSIS MIT DURCHBLICK

Koei Narusawa. Direktorium der Bank of Tokyo-Mitsubishi. Wirtschaftsberater des Präsidenten in den 80ern und Anfang der 90er Jahre. Davor war Koei Narusawa mitverantwortlich für die Planung  und die Durchführung der ersten japanischen Wirtschaftsexpansion in Deutschland.

Seiji Morimoto. Leiter Erste Division West-Europa, japanisches Außenministerium, Tokio. An Beispielen verschiedener Industriezweige in den USA, Japan und Deutschland zeigt Seiji Morimoto das  Managementverhalten und die Strategien japanischer Markteinführung auf.

Ikuo Kabashima. Professor an der Tsukuba University, Tokio. TV-Autor des „Political Weather Report“. Ikuo Kabashima erläutert das unterschiedliche Vorgehen japanischer Lobbyisten von start-up Firmen und von global bereits etablierten Unternehmen beim Öffnen von Märkten.