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The official UEFA EURO 2004™
logo was launched in May 2002 at a special ceremony in Lisbon.
The design consists of a football set in a filigree heart
surrounded by seven green dots. Seven is a number of great
significance in Portuguese history and culture for many reasons,
among them the conquest of the seven seas and the seven castles
which appear in the coat-of-arms on the Portuguese national
flag. The design of the football also has a strong Portuguese
flavour, as the motifs are based on traditional elements from
Portuguese folk art.
Design company
The UEFA EURO 2004™ logo has been designed by the London-based
EURO RSCG Wnek Gosper company, which is part of the EURO RSCG
global network. The logo aims to capture the festive and
sporting spirit of European football's most prestigious event.
Colour combination
The colour combination of yellow, orange, red and green mixes
the colours of the Portuguese flag with the symbols of light and
sun that have always been key elements in Portuguese life and
culture.
Football passion
The UEFA EURO 2004™ logo's design communicates 'football
passion' with a simple association of the two basic graphic
elements - the heart and the football. Designed by EURO RSCG,
the logo will be applied to all promotional activities from
signage to digital applications.
Cultural references
In order to provide the people of Portugal with their own sense
of ownership of the event and the logo, and at the same time
appeal to both a football and broader lifestyle audience, an
exhaustive gathering of Portuguese cultural references was made
in the design process.
Commitment to excellence
Speaking at the logo launch, UEFA Chief Executive Gerhard Aigner
give his interpretation of the logo. He said: "The logo is
the symbol of an organisation where more than 3,000 people, from
Portugal and elsewhere, will work towards the same objective of
creating a platform for the best sporting conditions. The logo
stands for a commitment to achieving excellence."
Visual identity
"The publication of the logo, and its further use, provides
the event with visual identity," said Mr Aigner at the
ceremony. "From now on, the Portuguese people and the
public at large will be able to identify what will be an
outstanding event."
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