I was employed in Grey Worldwide India (Erstwhile Trikaya Grey Advertising) for the last fourteen years and I have held independent charge of the Agency's Indian Creative Copywriting Department. The post shouldered both creative and commercial responsibilities, besides co-ordinating and controlling about
22 senior writers, across
12 languages.
In my capacity as a Senior Manager,
a short list of Clients handled would include P&G, Smithkline Beecham, Wrigleys, Pedigree, Britannia, BPL Mobile, Income Tax Department, Kinetic Engineering, IDV, Kotak Mahindra, ICICI, Indian Airlines etc.
I personally write English & Tamil Scripts/ copy and handle the other Indian Languages as well.
I have also had complete exposure to the production and post-production side of television commercials and radio jingles.
As the language chief, I have been anintegral part of the mainstream creative in creating original language campaigns with a focussed regional approach along with a multitude of marketing and advertising activities across the nation's many languages, cultures and consumer profiles.
I have on call a team comprising of the country's best language copywriters,
with almost all of them having more than a decade of experience and working on an assignemnt basis under my creative supervision.
Based on my expertise and experience
in all the aspects of Indian Languages
and my proficiency in English as well,
I offer complete inter-language
adaptation/translation services, from
English and foreign languages into Indian Languages and vice-versa.
- Arun Kumar
The Indian Languages belong to four Language Families: Indo-European, Dravidian, Mon-Khmer and Sino-Tibetian.
Languages of the Indo-European Group are mainly spoken in Northern and Central regions of India. The languages of Southern India are mainly of the Dravidian group. Some ethnic groups in Assam and other eastern parts of India speak the languages belonging to the Mon-Khmer group. People in the Northern Himalayan region and near the Burmese (Myanmar) border speak the Sino-Tibetian Languages.