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| An Insight to the importance of Indian languages | |||||||||
| Rural India represents the heart of India. Approximately 80% of India lives in over half a million villages (627,000), generating more than half of the national income. | |||||||||
| The Indian villages and small towns, which were once inconsequential dots on maps, are now getting the attention of global marketing giants and media planners. Thanks to globalization, economic liberalization, IT revolution, Indian Diaspora and improving infrastructure, middle class rural India today has more disposable income than urban India. Accordingly, Indian language advertising is gaining new heights when compared to mainstream English advertising. | |||||||||
| Language advertising deals with the art of crafting messages to meet respective regional and rural tastes and sensibilities. Today, Language Ads are seen as a social barometer of changing relationships and value systems. The real challenge of creating language ads that are equally empathized with across the country lies in successfully bridging the North-South divide in terms of audience psyche as well as cultural and social spirits. i.e. A scene of Baraatis dancing on the street, Jeeja-Saali Teasings, or a Family enjoying a game of cards would be anathema in South. | |||||||||
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