What? More neon?

The Big Apple moves West 

There are many affronts to urban society in the West. Let me count the ways....

One of the biggest symbolic affronts to this charm of urban beauty and blight is the Big Apple restaurant.

It stands as a garish, Disneyland-like portrait of cleanliness in an area that is otherwise so ugly it’s gorgeous.

A covered wagon and cute diorama complete with robotic cowboys make it the most elaborate of all the Big Apple restaurants in the Phoenix metropolitan area. The neon sign on the door is nostalgic, but highly contrived.

Sometimes beautiful nostalgia is more hideous than the natural flaws of the real thing.

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